Veg of Lund enter Poland with distributor
In line with updated commercial strategy Veg of Lund now start addressing the Polish market through a distributor business model. Regional partner Hudson NAS will, starting immediately, address food manufacturing, cafés, and retail chains with the European patented DUG potato drink.
"The agreement with Hudson NAS marks the continuation of the updated business model where distributor and license partnerships will be cornerstones for the company growth moving forward. I look forward to having experienced and dedicated resources on the ground in Poland, supplied by our newly appointed Polish distributor”, says Fredrik Carling, CEO of Veg of Lund.
Hudson NAS provides their clients with high expertise, knowledge and experience in FMCG. They have a wide range of FMCG manufacturers they represent both from Europe and USA. The company is based in Łódź, near Warszawa.
“We are convinced that there is a potential market for DUG Potato drink in Poland. DUG is a sustainable drink with a well-balanced combination of taste and creaminess. Poland is ready for DUG and we are delighted to have gained an innovative partner in Veg of Lund”, says Slawomir Olejniczak, CEO of Hudson NAS.
For more information, please contact:
Veg of Lund AB
Fredrik Carling, CEO
Telephone: +46 703 121 942
E-mail: fredrik.carling@vegoflund.se
About Veg of Lund AB (publ)
Veg of Lund AB (publ) develops, markets and sells plant-based foods that meet consumer demands for taste and sustainability. Veg of Lund has its roots in research at Lund University and the company’s business concept is to use its knowledge, patented methods and innovative solutions to develop and sell tasty, climate-smart and locally produced products based on potatoes. Veg of Lund offers alternatives to dairy products (milk drinks) and snacks (smoothies) and also develops meat alternatives. The company’s products are sold under the DUG brand to consumers, restaurants and food companies in Sweden, Switzerland, Denmark, England and Ireland. The company has the ambition to expand mainly in Europe and Asia. The share is listed on Nasdaq First North and trades under the name VOLAB. Read more at ir.vegoflund.se. Mangold Fondkommission AB is the company’s Certified Adviser and can be contacted by phone: +46 8 5030 15 50 or e-mail: ca@mangold.se
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