Veg of Lund launches DUG Mango smoothie onto the Swedish market
Veg of Lund introduces a new flavor of DUG smoothie. The new mango smoothie has the lowest fruit sugar content on the market, is allergen-free and is a source of omega 3.
With DUG Mango Smoothie, Veg of Lund complements its range of unique plant-based foods under the DUG® brand. The mango smoothie has a taste of summer and meets the consumer demand for plant-based, allergen-free snacks with a clear taste and low fruit sugar content.
“It is very motivating to see how well our continuous product news is received by consumers", says Fredrik Carling, CEO at Veg of Lund.”
Sales will start in the Swedish market through Veg of Lund’s sales partner First Class Brands (“FCB”), which has extensive experience in fast moving consumer products. FCB is a subsidiary of Humble Group and operates distribution, brand development and sales processing within the Swedish grocery sector with health and sustainability focused brands such as Pro!Brands, HealthyCo, Aloes, Tweek, The Humble Co. and Pändy.
“We see that there is a demand for healthy smoothies that are also good for people and the planet. The mango smoothie is a clear favourite among our sellers”, says Felipe Garay, CEO of First Class Brands.
Production and packaging will take place in Sweden. Sales will start in selected ICA stores.
For more information, please contact:
Veg of Lund AB
Fredrik Carling, CEO
Telephone: +46 703 121 942
E-mail: fredrik.carling@vegoflund.se
About Veg of Lund AB (publ)
Veg of Lund AB (publ) develops, markets and sells plant-based foods that meet consumer demands for taste and sustainability. Veg of Lund has its roots in research at Lund University and the company’s business concept is to use its knowledge, patented methods and innovative solutions to develop and sell tasty, climate-smart and locally produced products based on potatoes. Veg of Lund offers alternatives to dairy products (milk drinks) and snacks (smoothies) and also develops meat alternatives. The company’s products are sold under the DUG brand to consumers, restaurants and food companies in Sweden, England and Ireland. The company has the ambition to expand mainly in Europe and Asia. The share is listed on Nasdaq First North and trades under the name VOLAB. Read more at ir.vegoflund.se. Mangold Fondkommission AB is the company’s Certified Adviser and can be contacted by phone: +46 8 5030 15 50 or e-mail: ca@mangold.se.