NENT Group to launch Viaplay in Poland on 3 August

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  • Viaplay to offer Polish viewers a unique combination of premium live sports, Viaplay Originals, international films and series, and kids content
  • Service priced at PLN 34 per month with an attractive launch promotion
  • Viaplay will be available in 15 countries by 2023

Nordic Entertainment Group (NENT Group) will launch its Viaplay streaming service in Poland on 3 August. Viaplay will offer Polish viewers a unique combination of premium live sports, Viaplay Originals, international films and series, and kids content, and will be priced at PLN 34 per month with an attractive launch promotion. Following its roll-out in Poland, Viaplay will be available in nine European countries, with the US to follow in late 2021, the Netherlands in Q1 2022 and four more markets by the end of 2023.

Viaplay’s offering in Poland ( spans four categories: premium live sports, Viaplay Originals, international films and series, and kids content. Highlights of the content available at launch include: 

Sports: Bundesliga football featuring Bayern Munich’s Polish superstar Robert Lewandowski (rights to 2029); UEFA Europa League and UEFA Europa Conference League football; Europe’s leading women’s football leagues; FIFA World Cup 2022 African Qualifiers; FIFA Women’s World Cup 2023; Copa América 2024; W Series, Nürburgring 24 Hours and Ferrari Challenge motorsport; US Open golf; Bundesliga handball; FIBA EuroLeague Women basketball; and snooker, pool and PDC darts; with Formula 1 to come from 2023. NENT Group has recently appointed the leading sports journalist Paweł Wilkowicz as its head of sports in Poland.

Viaplay Originals: more than 70 original productions, including ‘Love Me’, ‘Max Anger’, ‘Wisting’, ‘Those Who Kill’, ‘Honour’ and ‘Box 21’. In September, Viaplay will revive the popular gameshow ‘Fort Boyard’ in Poland, hosted by local stars Ela Romanowska, Mariusz Kałamaga and Tamara Gonzalez Perea, and will invest in Polish original scripted series.

International films and series: high-profile content from Hollywood studios such as NBCUniversal, Sony, MGM and CBS, including hit series such as ‘New Amsterdam’, ‘Chicago’, ‘The Good Doctor’, ‘S.W.A.T.’, ‘Hawaii Five-0’ and ‘The Handmaid’s Tale’, and blockbuster film franchises such as ‘Spider-Man’, ‘Men in Black’, ‘Mission: Impossible’, ‘Bourne’, ‘Bridget Jones’ and ‘Indiana Jones’.

Kids content: world-famous series for younger viewers such as ‘Paw Patrol’, ‘Peppa Pig’ and ‘SpongeBob SquarePants’.

Anders Jensen, NENT Group President and CEO: “Viaplay will offer Polish viewers something unique. Our combination of the best live sports, top-class Viaplay Originals, international films and series, and kids content is like nothing else on the market – and this is just the start. We will continuously invest in content and we are particularly excited to work with new and established local talents to create Polish Viaplay Originals. We are coming to Poland for the long term and to be a leader in every sense, and we look forward to sharing our stories, being part of great Polish sporting moments, and getting to know audiences and partners across the whole country.”

All international films and series on Viaplay, along with the majority of Viaplay Originals, will have Polish subtitles or voiceovers, and all kids content will have Polish dubbing. Major sports events will be shown with Polish commentators and studio programming from Viaplay’s sports studio in Warsaw.

As in NENT Group’s other markets, Viaplay will be available in Poland through direct subscriptions and third-party partnerships. The service is supported by a wide range of devices and platforms, including smart TVs from Samsung, LG, Panasonic, Sony, Philips and TCL; iOS and Android smartphones and tablets; Chromecast and Apple TV; PlayStation 4 and 5, and Xbox One; and PC and Mac.

Today, 25% of Poland's 13.8 million households have a streaming subscription, with an average of 1.5 subscriptions per streaming household, and both numbers are expected to increase significantly as the market matures over the coming years.



Nordic Entertainment Group AB (publ) (NENT Group)’s Viaplay streaming service is available in every Nordic country and in Estonia, Latvia and Lithuania. Viaplay will launch in Poland and the US in 2021 and the Netherlands in 2022, followed by four additional markets by the end of 2023. We operate streaming services, TV channels, radio stations and production companies, and our purpose is to tell stories, touch lives and expand worlds. Headquartered in Stockholm and with a global outlook, NENT Group is listed on Nasdaq Stockholm (‘NENT A’ and ‘NENT B’).

Contact us: (or Nicholas Smith, Senior Communications Manager: +46 73 699 2695) (or Matthew Hooper, Chief Corporate Affairs Officer: +44 7768 440 414)

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