Viaplay Select comes to Canada with Crave
- Selected premium Nordic content available across Canada on Crave from 18 January through Viaplay Select
- Hit Nordic noir series ‘Face to Face’, ‘Furia’, ‘The Machinery’ and more to stream on Crave
- Viaplay streaming service to launch direct-to-consumer in Canada in early 2023
Viaplay Group and Bell Media’s Crave streaming service have agreed a partnership that brings premium Nordic content to audiences across Canada through Viaplay Select. From 18 January, Crave subscribers can access a selection of critically acclaimed Viaplay films and series, with a focus on Nordic noir, along with curated third-party productions from the region. The agreement makes Canada the 19th market for Viaplay Select, the branded content concept launched by Viaplay Group in April 2022.
The scripted Viaplay series available on Crave include the Nordic noir dramas ‘Face to Face’ starring Ulrich Thomsen (‘The New Pope’), ‘Furia’, ‘The Machinery’ with Kristoffer Jonar (‘Mission: Impossible – Fallout’) and ‘Partisan’, winner of Best Series at the 2020 Canneseries festival. Nordic noir is high-quality, psychologically penetrating crime drama from the Nordic region – a style of screen storytelling of which Viaplay is a leading producer.
Also coming to Crave are Viaplay’s highly rated young adult shows ‘Delete Me’ and ‘Threesome’; the popular comedy-dramas ‘Harmonica’, ‘Love Me’ and ‘Pørni’; and curated third-party features such as ‘The Emigrants’, ‘I Am Zlatan’ and Ronnie Sandahl’s ‘Tigers’, Sweden’s entry for Best International Feature Film at the 2022 Academy Awards.
The Viaplay streaming service will launch direct-to-consumer in Canada in early 2023.
Vanda Rapti, Viaplay Group Chief Commercial Officer, North America & Viaplay Select: “This partnership with Crave gives Canadian audiences a great taste of what Viaplay is all about, ahead of our direct-to-consumer launch. Viaplay is the home of premium European storytelling that has both style and substance. In less than a year, Viaplay Select has already brought the best of Viaplay to 19 countries, and more are on the way in 2023.”
Justin Stockman, Vice President, Content Development and Programming, Bell Media: “We’re delighted to offer Crave subscribers even more premium programming to explore. Viaplay’s original content is renowned around the world, and we’re pleased to join forces with Viaplay Group to introduce their uniquely gripping series and films to the Canadian market.”
Alongside Crave in Canada, Viaplay Select has launched on WOWOW in Japan, CINDIE in nine Latin American countries, SBS in Australia, and Pickbox NOW in seven markets in Eastern Europe.
Viaplay Select is focused on markets where local partners can benefit from Viaplay’s unique content pipeline. Viaplay’s direct-to-consumer offering is today available in the Nordic and Baltic countries, Poland, the Netherlands and the UK, and will launch in the US and Canada in the first quarter of 2023.
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NOTES TO EDITORS
Viaplay Group AB (publ) is the international entertainment provider. Our Viaplay streaming service is available direct-to-consumer in every Nordic and Baltic country, Poland, the Netherlands and the UK, and we are expanding rapidly by launching in the US and Canada in 2023. Every day, millions of customers enjoy our unique entertainment offering, including acclaimed Viaplay Series, Films and more, and an unrivalled line-up of premium live sports. In addition, our innovative Viaplay Select branded content concept makes Viaplay’s compelling storytelling available to partners around the world. From streaming to TV channels, radio stations and production companies, our purpose is to tell stories, touch lives and expand worlds. Viaplay Group is listed on Nasdaq Stockholm (‘VPLAY B’).
About Crave:
Crave is Canada’s prestige entertainment offering, delivering more Oscar®-nominated and Emmy® Award-winning programming than any other service, with HBO, HBO Max Originals, SHOWTIME®, STARZ, Hollywood-hit movies, and boasts a robust slate of English and French original series. It is a bilingual TV and streaming service, with thousands of hours of exclusive French-language content. Crave is available directly to all Canadians with access to the Internet at Crave.ca, via iOS and Android, and other platforms such as Amazon Fire TV, Android TV, Apple TV, Chromecast, select LG Smart TVs, PlayStation, Roku, select Samsung Smart TVs, and Xbox One, and through participating service providers across 10, 24-hour High Definition linear and on demand channels. Learn more at Crave.ca.
Contact us:
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investors@viaplaygroup.com (or: +44 7768 440 414)
For Crave: Nicolle Stranges, Bell Media, +1 416 384 2056, Nicolle.Stranges@bellmedia.ca
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