PING develops new G30 clubs with Vicon motion capture system
Vicon T-Series system delivers speed and accuracy for golf club manufacturer
LONDON, U.K. – October 7, 2014 – Vicon, the motion capture technology specialist for the entertainment, engineering and life science industries, today announced that PING deployed a Vicon motion capture system to help design its new G30 family of golf clubs. Using a Vicon T-Series system and Nexus software, PING was able to analyse in unmatched detail how a club behaves during a golf swing, helping the company produce the optimal design for the highly acclaimed G30 driver.
The Vicon system tracks how each part of the club performs and reacts during the swing, from the full motion of both the handle and the club head, to the shaft’s bending and twisting response.
“Vicon gives us the accuracy and speed we need to track a rapid golf swing and define precisely when impact occurs,” said Dr. Paul Wood, PING’s director of engineering. “From the top to impact, a golf swing takes place in less than half a second, and the impact lasts just half a millisecond. If we’re off by a millisecond, that could mean we’re off by a couple of degrees in key attributes.”
The Vicon system consists of eight Vicon T40S and two T10S motion capture cameras, and Vicon Nexus capture software with a custom plug-in for golf-related calculations. As well as being used for research, the system could be used as a golf club fitting system and coaching tool, and it has been used to analyse the swings of top PING staff players, including Lee Westwood, Hunter Mahan and Tom Lewis.
“With the Vicon system tracking the performance of a club during a swing, PING’s engineers are able to measure all aspects of the club with the highest level of accuracy,” said Jeffrey Ovadya, sales director, Vicon. “This gives them the reliable data needed to determine aspects like structural stiffness and weight distribution, resulting in the best possible club design.”
About Vicon
Academy Award®-winning Vicon is the world’s largest supplier of precision motion tracking systems and match-moving software. It serves customers in CG animation, engineering and life sciences industries. As well as those in film, visual effects, video games and broadcast television sectors.
Vicon is a subsidiary of OMG (Oxford Metrics Group - LSE: OMG), plc., a group of technology companies that produces image understanding solutions for the entertainment, defense, life sciences and engineering markets. Other holdings include: 2d3, a manufacturer of specialized image understanding software for defense applications; Yotta a provider of software and services for infrastructure asset management; and OMG Life, a new consumer subsidiary.
Among many others, Vicon and OMG global clients include:
- Entertainment: Audiomotion, The Imaginarium, Quantic Dream, SEGA, Konami, Activision, Sony, Dreamworks, ILM and USC
- Engineering: European Space Agency, BMW, Council for Scientific and Industrial Research – South Africa, ETH Zurich, Korea Institute of Ocean Science and Technology, NRL, UPENN GRASP, MIT, Ford and General Motors
- Life Sciences: Nuffield Orthopaedic Centre - Oxford, Headley Court, University of Western Australia, Adidas, Digital Human Research Centre - Japan, Gillette Children’s Specialty Healthcare, Shriners, Marquette, UMich and Red Bull
For more information about OMG and its subsidiaries, visit: www.omgplc.com, www.vicon.com, www.vicon.com/boujou, www.moves.com, www.2d3sensing.com, www.yotta.co.uk or www.autographer.com.
Media Contacts
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USA inquiries: Tanya Roberts, +1 310 870 9822, vicon@rlyl.com
UK inquiries: Rebecca Edwards, +44 (0) 20 7403 8878, vicon@rlyl.com
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