Brazil’s Beach Park Takes Top Honors at the 2013 WWA Show
Awarded Best Radio Commercial, Best Print Media and Best YouTube Campaign
Brazil’s Beach Park took top honors at the 2013 World Waterpark Association’s WWA Show in West Palm Beach this month. Competing in the Wave Review Competition, Beach Park was recognized in three categories and awarded Best Radio Commercial, Best Print Media and Best YouTube Campaign. Beach Park ranks among the top 20 water parks in the world and is Latin America’s largest aquatic complex. It was also recently named Best Theme Park by Brazil’s Viaje e Turismo magazine and the #1 Amusement Park in Latin America by TripAdvisor. To view the winning ads and campaigns, visit www.beachpark.com.br.
“We are honored to be recognized in three categories this year by the World Waterpark Association,” said Beach Park General Manager Murilo Pascoal. “Our creative and marketing teams really strive to communicate the essence of family, fun and the Brazilian culture in every aspect of our campaigns—and that resonates with the nearly one million people who visit Beach Park annually.”
Beach Park’s creativity and marketing have consistently been recognized within the water park industry. In 2012, Beach Park won Best Print Media and, in 2011, it was awarded Best E-mail Campaign and Best TV Commercial by the World Waterpark Association.
The WWA Show is the leading event for the water park industry. The Wave Review awards honor excellence in marketing, and winners are recognized annually at the WWA Show. Entries are judged for originality, creativity, innovation and overall excellence by marketing and advertising professionals working outside the water leisure industry.
Contact: Tiffany Townsend
About Beach Park
Beach Park ranks among the top 20 water parks in the world and is Latin America’s largest aquatic complex. Home to the world-record-breaking Insano water slide, Beach Park attracts nearly one million visitors annually to its water park, beachfront restaurant, and four hotel resorts located along Porto das Dunas in northeast Brazil. In 2013, Beach Park was voted Best Theme Park by Viaje e Turismo magazine and the #1 Amusement Park in Latin America by TripAdvisor. For more information, visit www.beachpark.com.br.