Pillar 1 of 'Catch and Keep' Strategy: Know Your Customer

By Sean Stapleton, VP of sales and marketing for VinSolutionsYou’ve never seen a closer like my mom, Mary. I’m telling you — if you haven’t been to her house for dinner, and her fabulous red sauce, well … there’s a seat waiting for you next Sunday night. Hosting dinner is her bread and butter (quite literally) — she doesn’t take no for an answer, and once you’re there, you’re there every Sunday after that. Come by and see it for yourself; every time the doorbell rings, she’s there to greet her guest with a big hearty, “Welcome back!” You see, she doesn’t do one-time dinner invites.