Visit Åland has appointed a new MD

Lotta Berner Sjölund from Helsinki has been appointed Managing Director for Visit Åland. Lotta has earlier worked five years at Ifolor. She is well familiar with Åland as her husband is a native Ålander and the family has a house in the Åland archipelago.Our aim is to strengthen all the characteristics that destination Åland is known for, especially on new marketing areas, but also to create new images on our established market areas such as Finland and Sweden, says Lotta Berner Sjölund. -Our theme for 2014 is outdoor. We will highlight our fantastic nature and outdoor activities, such