Eight Swedish Destination Dupes – Better Than the Originals?

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Picture this: a cool glass of Chardonnay while overlooking the rolling hills of Tuscany, where lush vineyards stretch in vibrant green. But wait. Is this Italy? No, it’s Skåne, south Sweden. Sweden’s destination dupes are luring travelers with photogenic beaches, urban street art, and delightful beverages.

Photo: Jerker Andersson/imagebank.sweden.se (Download)


Vineyards in Sweden: A Taste of Tuscany in the North
Once a country without a notable wine tradition, Sweden has now emerged as a fascinating destination for wine enthusiasts. Many are eagerly turning their attention to the vineyards in southern Sweden. The wine landscape is transforming, and numerous experts foresee a promising future for Swedish wine. Several vineyards in southern Sweden are gaining attention for their excellent wines, rivaling those from more traditional wine regions. Read more about Sweden's wine country and explore twenty vineyards here. Press images to download.

Visby, Gotland vs. Dubrovnik, Croatia
Visby, a medieval gem on the island of Gotland, offers an enchanting experience similar to Dubrovnik. With well-preserved city walls, cobblestone streets, and medieval architecture, Visby is a UNESCO World Heritage Site that transports visitors back in time, much like Dubrovnik’s historic charm. Fun fact: While Dubrovnik hosted parts of "Game of Thrones," Visby was the backdrop for the beloved Pippi Longstocking films. Visitors can even explore the original Villa Villekulla just outside the city. Press images to download.

Stenshuvud, Skåne vs. The Caribbean
Like the Caribbean, Stenshuvud in Skåne features expansive sandy beaches and dunes perfect for sunbathing and relaxing. The unspoiled nature and quiet charm of Sweden’s southernmost national park offer a peaceful retreat. On clear days, you can even see all the way to Bornholm. Unlike the Caribbean, Stenshuvud National Park is conveniently accessible by train and bus.
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Drottningholm Palace, Stockholm vs. Versailles, Paris, France
Drottningholm Palace, with its magnificent architecture and exquisite gardens, is Sweden’s answer to Versailles. A UNESCO World Heritage Site and the private residence of the Swedish royal family, it offers visitors a glimpse into regal splendor and historical grandeur comparable to Versailles.
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Marstrand, West Sweden vs. Hvar, Croatia
Like Hvar, Marstrand boasts breathtaking coastal scenery with crystal-clear waters. Marstrand’s vibrant maritime history and bustling harbor are reminiscent of Hvar’s lively waterfront, full of boats, cafes, and restaurants. Just as Hvar is famous for its ancient architecture and historical sites, Marstrand features the imposing Carlsten Fortress, providing a fascinating glimpse into the island’s past. Press images to download.

Dalarna vs. Vermont
For those seeking picturesque autumn landscapes, Dalarna is Sweden's answer to Vermont. The region's vast forests burst into vibrant colors each fall, offering breathtaking scenery perfect for leaf peeping. With charming villages, serene lakes, and traditional Swedish red cottages, Dalarna provides a cozy, idyllic escape reminiscent of New England's famed autumnal beauty.
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Abisko, Swedish Lapland vs. Alaska
For those chasing the Northern Lights or enjoying pristine winter landscapes, Abisko National Park in Swedish Lapland offers an experience comparable to Alaska. The stunning natural beauty, endless winter activities, and opportunities to witness the aurora borealis make Abisko a top alternative for those seeking an Arctic adventure. Press images to download. 

Stockholm Archipelago vs. The Greek Islands
The Stockholm Archipelago, with its thousands of islands, offers an experience akin to the Greek Islands. From kayaking between islands to enjoying seafood at local taverns, the archipelago's charm lies in its natural beauty and serene waters. Visitors can island-hop through this stunning landscape, much like the experience in Greece but with a unique Nordic twist. Press images to download.

Visit Sweden has an official assignment from the Swedish government to market Sweden as a destination. Our vision is that Sweden by 2030 is the world's most sustainable and attractive destination built on innovation. Visit Sweden is a limited company with 50 employees across the world. Welcome to Sweden, a destination of a different nature. 

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