Milestones That Make Sweden Special for Travel in 2023
BONUS…
5 Celebrations That Make 2023 The Year to Visit Stockholm
Stockholm´s iconic Town Hall celebrates its 100th anniversary On June 23rd, Stockholm's City Hall turns 100 years old. It will be celebrated by filling the entire City Hall with love. An unforgettable day when newlyweds flow through Stockholm's finest ballrooms - immortalise their wedding in the Golden Hall and toast with loved ones in the Blue Hall. When the City Hall was inaugurated in 1923, the celebration lasted a whole week with festivities of various kinds. The inauguration day itself, the highlight of the celebration was Midsummer´s Eve on June 23rd 1923. It is normal for 70 couples to marry at the City Hall on a Saturday, but on this special anniversary day, 200 couples will celebrate with bookings through to 9pm in the evening. City Hall will be celebrating throughout the year in various ways with a commemorative itinerary set for the autumn. Details to be released. Press Release and Press Images: https://via.tt.se/pressmeddelande/brudpar-intar-stadshuset-pa-100-arsdagen?publisherId=1213538&releaseId=3325170
Photo: Mårten Sessler
ABBA Museum celebrates its 10-year anniversary May the 7th 2023 marks the 10-year anniversary of the opening of ABBA The Museum. The museum opened 10 years ago on, May 7th, 2013. We´ll be sure to share what they have planned just as soon as we hear.
Stockholm: A Good Food City and The European Capital of Gastronomy 2023 Stockholm's restaurant scene has garnered much attention during the last decade. Much thanks to local chefs, restaurants, and food enthusiasts that are relentless in their pursuit of food that doesn't compromise the environment. A testament to Stockholm's leading role in a sustainable gastronomic world, the city has received the honour of being announced as The European Capital of Gastronomy 2023. Stockholm gastronomic capital 2023 - It will be exciting to see what the program for the year will look like, however, we do know it will be tied together with Stockholm Good Food City and much more related to gastronomy in Stockholm. The launch of Stockholm Good Food City is underway, but the Stockholm Good Food guide is already out at https://www.stockholmgoodfoodguide.com/ At Stockholm Good Food Guide, an initiative by Stockholm Business Region and Sweden Foodtech, you'll get to know inspiring and knowledgeable representatives from Stockholm’s sustainable food scene. As an added bonus they share their best tips on restaurants and cafés that serve food that is good for the planet, your health, and tastes really great. Further information on Stockholm´s sustainable food scene: https://www.visitstockholm.com/eat-drink/restaurants/sustainable-eating-in-stockholm/ Press Images: https://imagebank.sweden.se/my-selections/7doo149iw
Join Sweden as we celebrate its 500 yr. anniversary as a Nation State and the election of Gustav Vasa as Sweden’s monarch in 1523. Travel in Gustav Vasa's footsteps - 11 places to visit across Dalarna, Central Sweden. For those of you who want to travel in Gustav Vasa's footsteps, there are many exciting and beautiful places to visit around Dalarna. Take a medieval route and discover places you might not otherwise see. Here´s a collection of eleven stops along this new Vasa-inspired road trip. https://www.visitdalarna.se/en/node/25469 The prelude to Sweden as a nation-state - Gustav Vasa was elected king on June 6th, 1523. One reason why June 6th became Sweden´s National Day. On Midsummer´s Day, June 24th, 1523 Gustav Vasa rode into Stockholm as king. The much-loved Swedish artist, Carl Larsson recognised this in a large painting that can be seen in the National Museum's stairwell. If you want to see more of Carl Larsson, you can also visit the Thielska Galleriet or Prince Eugene's Waldemarsudde. On Sweden´s National Day 2023 and to celebrate Gustav Vasa, the King and Queen of Sweden will mark the national holiday in Strängnäs before concluding the day with traditional ceremonies in Stockholm. Be a part of the celebrations and join in The National Day celebrations at Skansen Museum, which will be larger than normal in 2023 - https://www.skansen.se/en/swedish-national-day If you are interested in history, here are the best places for history buffs in Stockholm: https://www.visitstockholm.com/see-do/attractions/museums-for-history- buffs/
The Golden Jubilee of King Carl XVI Gustaf of Sweden will be celebrated in 2023, to mark the 50th anniversary of his accession to the throne. On 16th September King Carl Gustaf and Queen Silvia will parade through the streets of Stockholm in horse-drawn carriages in celebration of his ascension to the thrown 50 years ago. Book your visit to Stockholm early to see this spectacle! Throughout 2023, the King of Sweden will be celebrated across Sweden for his 50 years on the throne. Celebrations begin in January with a dinner at the Royal Palace in Stockholm with representatives from all of Sweden’s counties. From February through September, the King and Queen Silvia will then visit each of Sweden’s counties. The anniversary will be marked in Gothenburg as the city celebrates its own 400th anniversary. On Gothenburg’s birthday, June 4, the King will give a public address and then go walk-about through the city center together with the Queen. Earlier this year, the King announced a Royal Court design competition for students to design an emblem that will be the symbol for the entire royal jubilee year 2023. The jury with H.R.H. Prince Carl Philip as chairman has appointed Elis Nyström from KTH Royal Institute of Technology as the winner.
The winning emblem by Elis Nyström The jubilees of Gustav Vasa and the current King of Sweden coincide, so 2023 would be the perfect year to visit the many royal palaces and castles across Sweden: https://www.kungligaslotten.se/english/royal-palaces-and-sites.html Celebrate 400 Years of Gothenburg at the Anniversary Festival Gothenburg’s birthday is on June 4, and a major anniversary festival will be held on June 2–5. What better place to celebrate the port city of Gothenburg than the Frihamnen port district where there will be concerts, art, food, and activities. Following the anniversary festival, the celebrations will continue throughout the summer until September 3, culminating at the Gothenburg Culture Festival and the Göteborgsvarvet Marathon.
Malmö awarded Sweden´s most environmentally friendly municipality 2022 – NEW hotel, NEW Nordic Noir Tour NEW and ´Malmö Included´ community tourism initiative.
Photo: Anagram Sverige AB
IceHotel 33 Opens Dec 16th, 2022 – UK born artist, Robert Harding together with Timsam Harding, designed the art suite “Enclosed Space”. 24 international artists are travelling again and back creating this year’s wonderous art in IceHotel´s rooms - https://kirunalapland.se/en/event/premiar-icehotel-33/ The first snow has fallen in Jukkasjärvi and the planning and construction of this year's winter hotel are in full swing. Out of a total of 135 applicants from 23 different countries, 24 artists from 15 countries have now been selected to create Icehotel 33. At the end of November, the artists will gather at Icehotel in Jukkasjärvi. Together with the production and construction crew, they will build a 2,890 m2 seasonal hotel consisting of 12 art suites, 24 ice rooms, and 1 ceremonial hall. This year one of the artists originates from the UK, Robert Harding. Robert together with Timsam Harding, designed the art suite ´Enclosed Space´. On the 16th of December Icehotel 33 will open its doors and the art will be displayed to the world for the very first time. BRIEF FACTS ABOUT ICEHOTEL 33 • Total area of approx. 2,890 m2 • 12 Art Suites with unique art and design • 24 Ice Rooms designed by Icehotel • The Ceremony Hall is 100 m2 and has approx. 40 seating places • The main hall has 40 ice columns • The iconic ice chandelier is made of 200 handmade crystals
IMAGES: https://www.icehotel.com/media
´Enclosed Space´ by Robert Harding & Timsam Harding
Sweden to host the 2024 Global Sustainable Tourism Council (GSTC) World Congress Initiated by, among others, the UN, the GSTC have chosen the sustainable destination SWEDEN, a collaboration with Visit Sweden and the Swedish Agency for Economic and Regional Growth, to host their 2024 World Congress on 23-25 April 2024. Sweden has ambitious goals for a growing sustainable tourism industry by 2030 – and to succeed requires cooperation. GSTC has chosen Sweden for the congress in part because Sweden has a proven and purposeful track record of working with sustainability and already has several destinations that work, or want to start working, according to GSTC's criteria for sustainable tourism. - Visit Sweden's overall goal that Sweden should be seen as the world's most attractive destination by leading towards a more conscious travel, underpins all our work. It is, therefore, extra gratifying that Sweden has been chosen as the host nation for GSTC's world congress, says Susanne Andersson, CEO of Visit Sweden -This gives us the opportunity, together with the Swedish business community, to continue working with sustainable development to create long-term perspective and competitiveness. The World Congress gives Sweden the opportunity to highlight the development that is taking place, on the international stage, Susanne continues. The GSTC's annual global congress brings together international and national players from around the world. The purpose of arranging the congress in Sweden is for Visit Sweden, the Swedish Agency for Economic and Regional Growth, Visit Stockholm and Royal Djurgården's Stakeholders to inspire sustainable development, share knowledge about Sweden as a destination and highlight those in Sweden who have come a long way in their sustainability work. Sweden is at the forefront:
Press images for free publication: https://contentbank.visitsweden.com/selection/2b12488e967b3eb9237250a37d6b0448
Photo: Cycling on Royal Djurgården, Stockholm - Tina Stafren/Visit Sweden
Built across 14 islands, the Stockholm lifestyle is closely connected to everything water related from a quick swim after work or a weekend trip out in the boat, whatever floating craft that might be. Experience the Stockholm lifestyle with Nature Travels new guided kayak tours in Stockholm City. Experience Sweden's beautiful capital from the water with a half-day or evening kayaking tour. An ideal add-on activity when visiting or travelling through Stockholm. More information: https://www.naturetravels.co.uk/sea-kayaking-sweden-guided-kayak-tours-stockholm-city-sta1ks1.htm
Photo: STA
Sweden´s NEW ´Experience Guide´ Available in English for the first time, the ´experience guide´ is an online travel inspiration tool that uses geolocation technology to find places nearby under the themes of eat-stay-do during your travels around Sweden. Further information: https://visitsweden.se/en/upplevelseguide
Photo: Lars Sjöqvist/Visit Sweden
BONUS…
Top 6 New Trendy Hotel Openings of 2022 It´s always nice checking into your hotel after the journey, especially when you´re one of the first to stay there. The following are some of the most noteworthy hotels to have opened across Sweden in 2022, some have already been recognised amongst the best hotel´s in the world. More information: https://visitsweden.com/where-to-stay/new-and-trendy-hotels/ Scandic Kiruna opened April 2022 – In addition to being Sweden´s northernmost sky bar, the hotel´s exterior is shaped by 2 of Swedish Lapland´s most famous nature attractions, Kebnekaise and Lapporten. With it´s low water consumption and 100% renewable energy use, Scandic Kiruna is built with sustainability in mind. Åhus Seaside, opened June 2022 – This modern spa hotel which is just a few steps away from Täppet Beach has a strong sustainability focus that will most likely reinforce and extend the areas popularity as a summer destination since the 1960s. Trakt Forest Hotel opened July 2022 – Situated deep in Småland´s forest this hotel is all about the landscape, the views, and the silence. At Trakt Forest Hotel you´re not only a guest in nature, but a part of it. Backstage Hotel, Stockholm, opened September 2022 – staying behind the scenes and next to ABBA The Museum, guests are treated as true VIP Stars. Backstage Hotel guests stay in understated luxury with rooms furnished with contemporary art and furniture by Eichholtz. Jacy’z Hotel & Resort, Gothenburg, opened November 2022 – The anticipation around Jacy´z has been enormous. The hotel includes 3 restaurants and a 28th-floor Miami-inspired pool club. For something exclusive, book in at JQ at Jacy’z. Stay in rooms inspired by 1960s in Las Vegas glamour with daring materials and eye-catching art. Ad Astra by Elite, opening November 2022 – Inspired by the Riviera, a stay at Ad Astra in Södertälje will feel like a stay in the Mediterranean, only 28 minutes from Stockholm. The outside swimming pool, garden, several restaurants, movie theatre and piazza with a petanque pitch are sure to leave you suitably relaxed.
Trakt Forest Hotel, Photo: Linus Englund
Get off the beaten track and under the skin of Sweden, the hidden gems you shouldn´t miss. For good reason, many of these smaller and accessible towns and places are where Swedes choose to holiday. Be sure to consider these must-visit destinations in your planning. https://visitsweden.com/what-to-do/roundtrips/smaller-cities-and-towns/ Luleå – a sub-Arctic region and Nordic cuisine hotspot Skellefteå – urban innovation in a northern wonderland Gävle – a rich industrial heritage, set in breathtaking nature Falun – Dala horses and heritage sites in a rural idyll Nora – a treasure preserved, one of Sweden’s ‘wooden’ towns Eskilstuna – from pre-loved finds to Vikings and fairy tale castles Karlstad – a slice of culture in magnificent nature Lidköping – design, architecture and a baroque castle Jönköping – experience John Bauer’s magical nature Karlskrona – a coastal gem and UNESCO World Heritage Site Ystad – a medieval town, against a Nordic Noir backdrop
Photo: Wood Hotel, Sara Kulturhus, Skellefteå. Sven Burman/Elite Hotels - ENDS -
Download press images from across Sweden here: Imagebank Sweden
If you have questions or are interested in press trips to the above, please contact: Steve Robertshaw, Senior PR Manager - steve.robertshaw@visitsweden.com
Welcome to Sweden. Visit Sweden has the official national assignment from the Swedish government to market Sweden as a tourist destination. Our vision is that Sweden by 2030 is the world's most sustainable and attractive travel destination built on innovation. Now more than ever, purposeful travel needs to be meaningful, conscious, and creating lasting value with regards to our guests, for the local community and our planet. Welcome to Sweden. |
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