Country Music Star Randy Houser Feels "Like A Cowboy" in Tucson
Chart-topping country star Randy Houser has brought fans an epic music video for his new single, "Like A Cowboy," which was filmed in Tucson. The video premiered Saturday, June 28, on CMT and CMT.com. "Like A Cowboy" is the fourth single from the album How Country Feels, which has yielded three consecutive No. 1 hits.
The singer spent a week in Tucson shooting the Western-themed video in multiple locations. Most of the filming took place at Old Tucson [Studios] where hundreds of classic films have been made, including McLintock!, Rio Bravo, Tombstone and most recently, two installments of Hot Bath and a Stiff Drink. Visit Tucson worked closely with the production team during the week long filming of the video and negotiated product placement of a "Welcome to Tucson" sign, to give the ballad a sense of place.
"Tucson has a very rich film history dating back to 1939," said Allison Cooper, Visit Tucson's Vice President of Sales & Marketing. "It was a natural fit to have Tucson become intrinsic to the plot of ‘Like a Cowboy.'"
The cinematography of this epic music video illustrates why the region has been such a popular location for dozens of western movies starring A-list actors from the late 1930s to the 1970s.
"I really wanted to give [fans] as much as I could possibly give them for a music video and I feel like this song really leant itself to do something unique and special, something that looks just a little beyond where we've been," said Houser.
Cooper hopes that Houser's music video will ignite a strong emotional connection with millions of country music fans and inspire them to explore the many unique experiences that Tucson offers as a travel destination. Acclaimed film director Dustin Rikert helmed the project, joined by a cast and crew of more than 75 people, including William Shockley of Dr. Quinn, Medicine Woman and Tim V. Murphy from Sons of Anarchy and 50 head of cattle.
In addition to the filming at Old Tucson, several other local businesses benefited from production. Notable sign makers, Cook & Company produced the prominent "Welcome to Tucson" sign, designed by Visit Tucson's marketing department, which was featured in the video. Steven Meckler Photography Studio served as the soundstage for vocal track recordings. The cast and crew were treated to a catered lunch from El Guero Canelo, featuring none other than the signature Sonoran Hotdog. And Casino del Sol Resort hosted a VIP meet and greet and private poolside concert for local Randy Houser fans.
Upon release of the official video, which will include both a short and a long format, Visit Tucson will work closely with Houser's publicist and production team to amplify its involvement and partnership in the making of this video through digital media and on social networks.
"On cable alone, we can anticipate more than 30 million television impressions, while social media networks will generate as many as 10 million official video views," said Cooper.
- See the full-length video on YouTube.
- Watch the behind the scenes video, featuring interviews with the cast and crew.
- Check out the behind the scenes album on Facebook.
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