Vitrolife starts direct sales of fertility media in France

Vitrolife takes over marketing and sales of media products within the fertility area in France. This is line with Vitrolife’s strategy to use its own organization in key markets and gives the company the opportunity to be more aggressive and increase its market share in the French market.

Since 1998 JCD SAS has been responsible for sales and distribution of Vitrolife’s media products within fertility in France. Vitrolife will now take over management of marketing and sales in France. Vitrolife already has a branch office in France, through which instrument products have been sold.

”Vitrolife wishes to thank JCD for the years of successful and dedicated work that have been put into sales of and customer support for Vitrolife’s products in France. As from May 1, 2008 we begin marketing and distributing the complete product line direct from Vitrolife. We can then offer our customers a broader range of products and service by providing both cultivation media and instruments”, says Nils Sellbom, Director of Sales at Vitrolife.

The consolidation of the sales activities of the former Swemed and Vitrolife product portfolios, thereby achieving marketing synergies, is a process Vitrolife has been pursuing worldwide since the acquisition of Swemed, with the aim of using its own market organization in key markets with a wider product range.



February 5, 2008
Kungsbacka, Sweden

Magnus Nilsson
CEO





Queries should be addressed to:
Magnus Nilsson, CEO, phone +46 31 721 80 00 or +46 708 22 80 61.
Anna Ahlberg, CFO, phone +46 31 721 80 13 or +46 708 22 80 13.