Vitrolife to take over the distribution of Swemed instruments in North America

Vitrolife and Scan-Med, Inc. have signed an agreement whereby Vitrolife fully assumes the marketing and distribution of Swemed products in North America.

Since 1985, Scan-Med, Inc. has been responsible for marketing and distribution of Swemed instruments in North America. With the acquisition of Swemed by Vitrolife in January 2006, Scan-Med and Vitrolife entered into a transitional distribution agreement to allow for full integration of the instrument products into Vitrolife’s U.S. market and distribution organization in Denver, Colorado.

“Vitrolife would like to thank Scan-Med for their more than 20 years of successful and dedicated service in sales and customer support of Swemed products in North America. Starting immediately we will now market and distribute the full product line from Vitrolife’s U.S. sales and marketing office. We can therefore from now on offer our customers a wider range of products and services in terms of both culture media and instruments, using our own marketing team, which covers the whole of North America”, says Jonas Falk, Regional Manager Americas at Vitrolife, Inc.

The consolidation of the sales activities of the former Swemed and Vitrolife product portfolios, thereby achieving market synergies, is a process Vitrolife has been driving worldwide since the acquisition of Swemed, with the aim of using its own market organization in key markets.



July 26, 2007
Kungsbacka, Sweden

Magnus Nilsson
CEO










Queries should be addressed to:
Magnus Nilsson, CEO, phone +46 31 721 80 00 or +46 708 22 80 61.
Anna Ahlberg, CFO, phone +46 31 721 80 13 or +46 708 22 80 13.