‘STAY’ CONNECTED AS LONDON HOSTS THE WORLD’S FIRST SOCIAL MEDIA OLYMPIC GAMES
How has social media changed the travel industry?Unless you have been living under a rock, you will know that the UK is currently hosting one of the most publicised Olympic Games of all time. There is so much opportunity to catch the live action, interact with the athletes and have your say that the British media are dubbing London 2012 the first ‘social media Games’. Since the Beijing Games of 4 years ago, sites like Twitter and Facebook have grown exponentially. Today 140 million tweets are sent out daily compared to just 60,000 tweets 4 years ago. Facebook now has over 900 million