Vizrt and Twitter partner to deliver social tools and viewer engagement for broadcasters
The partnership provides broadcasters and media companies integrated social TV tools for gaining insights and viewer engagements
National Association of Broadcasters (NAB) Show, 13-16 April 2015, booth SL2417 - Vizrt, a leading provider of production systems for the digital media industry, has partnered with social media platform Twitter to help broadcasters build audience engagement while gaining valuable user insights through the integration of Vizrt’s Social TV Solution and Twitter’s Curator platform. The integration will be demonstrated by Vizrt on stand SL2417 at NAB 2015 in Las Vegas.
Designed for broadcasters
Twitter Curator is a platform built exclusively for broadcasters and media publishers that helps them to manage and engage viewers with their favourite shows and events on Twitter. Twitter created Curator to allow media and broadcast partners to manage and leverage the massive amounts of content available on Twitter. Users can gain insight from Twitter’s user generated content by using the platform’s search, filter and moderate tools. Curator allows users to search within a pre-defined set of topics around news, politics, sports, entertainment, and more, and prepare presentations of this generated content by tracking trends and breaking news. Curator allows broadcasters to start curating and access content around the most relevant conversations.
An integrated broadcast workflow
The Vizrt Social TV solution integration with the Curator platform provides broadcasters with an easy to use tool which allows them to incorporate social media content with on-air graphics and video. The integration includes access to tweets, trendlines, metrics (which includes gender breakdown and total volume) and the ability to compare insight from several streams to generate polls and hashtag battles. All content is easily visualised with interactive graphics, virtual sets, tickers and full screen graphics.
“Keeping audiences engaged has never been more important, which is why we've integrated Vizrt's Social TV solution with Curator. There’s no other system that brings together audiences and broadcasters as successfully and easily,” said Petter Ole Jakobsen, chief technology officer, Vizrt.
Tristan Earl, Red Lorry Yellow Lorry, tristane@rlyl.com, 44 (0) 207 403 8878
About Vizrt:
Vizrt provides real-time 3D graphics, studio automation, sports analysis and asset management tools for the media and entertainment industry. This includes interactive and virtual solutions, animations, maps, weather, video editing, compositing, and playout tools. Vizrt has customers in more than 100 countries worldwide including CNN, CBS, Fox, BBC, BSkyB, Al Jazeera, NDR, ITN, ZDF, Star TV, Network 18, TV Today, CCTV, NHK and the list keeps growing. Vizrt has nearly 600 employees and operates in 40 offices worldwide.
Vizrt is a privately owned company by Nordic Capital Fund VIII. For further information please refer to www.vizrt.com
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