Vizrt demonstrates groundbreaking immersive 4K graphics for the first time at NAB
Collaboration with Red Digital Cinema and Ncam gives real-time camera tracking and rendering for enhanced reality in ultra HD
NAB 2014, booth SL2419, April 7, 2014 – Vizrt, a leading provider of content production systems for the digital media industry, will be showing visitors how high precision, immersive graphics integrated with live 4K pictures can be achieved with a handheld camera for the first time at NAB 2014.
The demonstration will show a handheld Red One camera, fitted with an Ncam tracking system, shooting 4K images at Vizrt’s booth (SL2419). These images will then be processed through Vizrt’s real-time 3D compositing system, Viz Engine, which adds virtual elements to create an immersive augmented reality experience of 4K live video aired in real time. Viz Engine generates the graphics using an NVIDIA Quadro K6000 graphics card and video key and fill is being output from two Matrox dsxle 3 4k cards. The output will be shown on a Christie Quad-HD 84” flat panel LCD display and a Panasonic 65” 4K Ultra HD display.”
The combined setup offers the unique ability to create immersive graphics tied to a freely moving camera, at full 4K resolution, and allows the operator to capture quick shots at any location. In turn, producers have the ability to very quickly set up a shot from any location, with immersive graphics added for branding purposes and production value.
“Through this ground-breaking collaboration with partners, Ncam and Red Digital Cinema, we’re able to give those experimenting in 4K on the move, functionality that’s as good as anything they have today in HD – more so because handheld cameras and immersive graphics are still tough to bring together,” said Gerhard Lang, chief engineering officer at Vizrt.
“It calls for a lot of processing power to provide this level of real-time rendering, so this is a terrific demonstration of what we can do today.”
Vizrt’s CTO, Petter Ole Jakobsen added: “Broadcasters and production companies are keen to experiment in 4K to see what new opportunities it unveils and to revel in the sheer beauty of 4K resolution. As the industry looks at the advantages of 4k and how they can develop high-value content, this is something that we’ll be bringing to our customers in the very near future to help them better evaluate and enhance their 4K plans.”
The demonstration, as well as all other Vizrt products, can be seen at NAB 2014, booth SL2419.
About Vizrt:
Vizrt provides real-time 3D graphics, sports analysis and asset management tools for the broadcast industry - interactive and virtual solutions, animations, maps, weather, video editing and compositing tools. Vizrt's products are used by the world's leading broadcasters, including: CNN, CBS, Fox, the BBC, BSkyB, Al Jazeera, ITN, ZDF, Star TV, Network 18, TV Today, CCTV, and NHK. Furthermore, many world-class production houses and corporate institutions such as the Stock Exchanges in New York and London use Vizrt systems.
Vizrt is a public company traded on the Oslo Main List: VIZ, ISIN: IL0010838154. For further information please refer to www.vizrt.com
Media contacts:
Red Lorry Yellow Lorry
Americas/Asia: Melanie Crandall, (+1) 310 739 0955
EMEA: Rebecca Adewale, +44 (0)20 7403 8878
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