Vizrt demonstrates live 4K immersive graphics with Red Digital Cinema and Ncam
Collaboration with RED Digital Cinema and Ncam gives real-time camera tracking and rendering for enhanced reality in 4K
Vizrt, a leading provider of content production systems for the digital media industry, together with Red Digital Cinema and Ncam, will be showing visitors how high precision, immersive graphics integrated with live 4K pictures can be achieved with a handheld camera at NAB 2015 (booth SL2417).
The demonstration will show a handheld EPIC RED DRAGON camera, fitted with an Ncam Live tracking system, shooting 4K images at Vizrt’s booth. These images will then be processed through Vizrt’s real-time 3D compositing system, Viz Engine, which adds virtual elements to create an immersive augmented reality experience of 4K live video aired in real time. The 4K video passes through Viz Engine using one Matrox X.mio3 and the graphics are added to the video with the new NVIDIA Quadro M6000 graphics card. The output will be shown on a Christie Quad HD 84” display.
The combined setup offers the unique ability to create immersive graphics tied to a freely moving camera, at full 4K resolution, and allows the operator to capture quick shots at any location. In turn, producers have the ability to very quickly set up a shot from any location, with immersive graphics added for branding purposes and production value.
“Through this collaboration with our partners, Ncam and RED Digital Cinema, we are able to show how media companies can easily bring together 4K immersive graphics and live video on the go just as easily as they do in HD,” said Gerhard Lang, Chief Engineering Officer at Vizrt.
Vizrt’s CTO, Petter Ole Jakobsen added: “Broadcasters and production companies are keen to experiment in 4K to see what new opportunities it unveils and to revel in the sheer beauty of 4K resolution. As the industry looks at the advantages of 4K and how they can develop high-value content, this is something that we are bringing to our customers to help them better evaluate and enhance their 4K plans.”
Martin Izzard, Red Lorry Yellow Lorry, martini@rlyl.com, 44 (0) 207 403 8878
About RED Digital Cinema:
In 2006, RED Digital Cinema began a revolution with the 4K RED ONE® digital camera. By 2008, the camera that changed cinema also began to change the world of stills. The same camera being used to shoot features like "The Hobbit" trilogy and "Gone Girl" - as well as the Emmy-winning "House of Cards" - was being used to shoot covers for magazines such as "Vogue". In 2014, RED began providing a broadcast solution allowing streaming, live 4K while recording 6K R3D RAW masters. Visit WWW.RED.COM for more information.
About Ncam Technologies:
Ncam develops innovative virtual production technology and products for the film, television and broadcast industries. Ncam was founded out of a requirement for an affordable, effective and flexible real-time augmented reality solution for the entertainment sectors, answering specific requirements and needs within virtual production. Ncam’s award winning technology has been used on: Autumn International Rugby (BSkyB), NFC Championship Game (Fox Sports), Monday Night Football (ESPN), X Games (ESPN), Bundesliga (Sky Deutschland) FIFA World Cup 2014 (SWR & ZDF), Super Bowl XLVIII (Fox Sports), Daytona (Fox Sports) Avengers, Age of Ultron (Marvel), Jupiter Ascending (Warner Bros.), Edge of Tomorrow (Warner Bros.) and White House Down (Columbia). For further information visit www.ncam-tech.com
About Vizrt:
Vizrt provides real-time 3D graphics, studio automation, sports analysis and asset management tools for the media and entertainment industry. This includes interactive and virtual solutions, animations, maps, weather, video editing, compositing, and playout tools. Vizrt has customers in more than 100 countries worldwide including CNN, CBS, Fox, BBC, BSkyB, Al Jazeera, NDR, ITN, ZDF, Star TV, Network 18, TV Today, CCTV, NHK and the list keeps growing. This is made possible by 600 engaged and very competent employees in 40 offices around the world. The global headquarters is in Bergen, Norway and Vizrt Ltd is listed at the Oslo Stock exchange.
Vizrt is a public company traded on the Oslo Main List: VIZ, ISIN: IL0010838154. For further information please refer to www.vizrt.com
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