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  • Jennifer Okoeguale

    Media Relations


    +1 647-881-6878
    https://www.volvocars.com/en-ca/media/

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    Process as important as product in developing Volvo YCC, team says

    For immediate release Process as important as product in developing Volvo YCC, team says   VANCOUVER -- The collaborative process that helped create the spectacular Volvo Your Concept Car that has dazzled auto show visitors, design students and industry experts around the world is potentially more important than the highly successful car itself, the team behind YCC says.   YCC is unique in the world of automobile design. It is a concept car “designed for everyone, by women.” The car debuted to rave reviews and critical acclaim at the international auto show in Geneva in March,

    Babies a happy by-product of Volvo YCC development

    Sidebar Babies a happy by-product of Volvo YCC development   Within the automobile industry, being assigned to a team developing an eye-popping concept car for the international auto show circuit is a two-edged sword for designers, engineers and technical experts. On one hand, there is the high-profile, career-enhancing limelight when a spectacular new concept makes its debut on the world stage. On the other, there is the stress, anxiety and personal toll of impossible deadlines, colliding egos, extraordinary technical challenges, and long days and nights on the job.   While

    Imaginary Consumer Guided Volvo YCC Development, Designer Says

    For immediate release Imaginary consumer guided Volvo YCC development, designer says   MONTREAL (June 16, 2004) – An imaginary woman named Eve, imbued with strong values and very discerning tastes, was a key member of the team of designers, engineers and project managers that created the first concept car designed by women, a conference of researchers and scientists working in the auto industry heard today. And while ‘Eve’ never picked up a pencil or touched a computer, she guided the team in its quest to reach a powerful and growing market for premium cars that automakers should

    Volvo's Your Concept Car — bold but elegant exterior

    For release March 2, 2004 Volvo's Your Concept Car - bold but elegant exterior   Designer Anna Rosèn's exterior styling of Volvo Car Corporation's Your Concept Car (YCC) attempts to strike a balance between being functional and user friendly and, at the same time, sporty and emotional.   To accomplish that, Rosèn, one of the YCC's all-female development team, designed these features into the YCC: · A low front-end and a long rear window, for an excellent all-round view · Bumpers and lower-side sections covered with a tough, durable material, in contrast to its smooth

    Volvo's Your Concept Car — interior like a personal living room

    For release March 2, 2004 Volvo's Your Concept Car - interior like a personal living room   The interior of Volvo's Your Concept Car (YCC) is all about choice and individuality.   Interior designer Cindy Charwick, one of an all-woman team that designed and developed the YCC, set out to create an interior that could be personalized to suit the individual - you choose the information and settings you want; you choose the colours and how you like the interior to look and you choose how high you like to ride.   "It was all part of the aim of making life easier," Charwick

    Your Concept Car — a project with women in the driver's seat

    For release March 2, 2004 Your Concept Car - a project with women in the driver's seat   Following are some of the key members of Volvo Car Corporation's Your Concept Car (YCC) development team and their thoughts on the car and the concept:   Camilla Palmertz, Project Manager   "Our aim is that you should feel great in this car."   Camilla Palmertz has been with the YCC project right from the start. Palmertz joined Volvo in 1995. Her previous positions have included responsibility for the biomechanical aspects of crash-test analysis, the design of the Inflatable

    Your Concept Car – by women for modern people

    Your Concept Car - by women for modern people   · Initiative in June 2002 by women at Volvo Cars · All decisions made by women · Targeting the most demanding premium customer: the independent, professional woman The idea of an all-woman team making all the decisions in the development of a new concept car arose at Volvo in the autumn of 2001. Visiting Volvo at the time for a series of workshops was Marti Barletta, an American expert on female consumer patterns. She claimed: "If you meet the expectations of women, you exceed the expectations of men".   "We're sure it's

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