50 years ago: the PV444 becomes the 544 in August 1958

50 years ago: the PV444 becomes the 544 in August 1958   When the Volvo Amazon was presented in late summer 1956, most people were convinced that the PV with its already rather old-fashioned styling wasn't going to survive that much longer. However, the PV with its loyal customer base and healthy sales figures both in Sweden and overseas experienced something of a second wind. On August 25, 1958, Volvo unveiled a thoroughly reworked PV model named the 544.   It wasn't often that economist Assar Gabrielsson made a miscalculation but it did actually happen a couple of times during