Inside the all-new Volvo EX90: reinterpreting luxury and well-being
How do you translate values into materials? And what does luxury mean in the world of today? Those were some of the questions facing our designers as they got to work on the interior of our forthcoming Volvo EX90 all-electric flagship SUV.
Their answers are in tune with the times, yet firmly rooted in the essential qualities of Scandinavian design: simplicity, well-being and natural sources.
Just like old metrics such as horsepower and acceleration have been swept aside by charging time and range, there’s a new paradigm in automotive luxury as well. For us, bling isn’t best. And the