Actor Adam Scott Teams Up with Volvo Cars for Cinematic Docuseries on Prime Video
A New Documentary Series, “The Family Car: An American Love Story”, Highlights the Power of Connection Through Stories of Real Volvo Owners
MAHWAH, N.J., October 28, 2025 — Volvo Cars is bringing big-screen storytelling into living rooms nationwide with its new docuseries, The Family Car: An American Love Story. First debuting November 7th on Fire TV, Amazon.com and YouTube, the four-episode series will conclude with a special feature film streaming on Prime Video on December 12th.
Directed by Chris Wilcha and featuring acclaimed actor, Adam Scott (Severance, Parks and Recreation), the series explores the powerful bond between people, their families and their Volvos, redefining what the value of a family car means.
“The family car is more than just a mode of transportation - it’s where some of the most meaningful conversations and experiences of our lives unfold,” said Adam Scott, subject of The Family Car: An American Love Story. “Volvo Cars has created something truly special here by capturing these emotional stories and celebrating a pinnacle way we connect, and I’m honored to add my own family story to it.”
Pairing stunning visuals with powerful stories - including four episodes spotlighting Volvo owners and their families in New York (Gus Powell), Florida (Jahphet Landis), Maine (Erin French) and California (Adam Scott) - the campaign series, developed alongside Amazon Ads Brand Innovation Lab, owes its elegance and cinematic vision to the collaboration of distinguished talents: director Chris Wilcha (Flipside) and cinematographer Igor Martinović (House of Cards, Black Rabbit).
“Volvo owners often describe their cars as extensions of who they are, symbols of their identity, values and community,” said Chris Wilcha, Director. “This project offered a rare chance to explore those connections with the depth of a documentary rather than the brevity of a spot. I'm grateful both to Volvo for spearheading this project and to the many owners who let us tell their stories."
Beyond focusing on vehicles, this collaboration underscores Volvo Cars’ dedication to its values of togetherness, nostalgia and human connection, as seen through its drivers and the moments their families share while in their Volvo cars, unleashing a new era of branded entertainment.
“The Family Car: An American Love Story captures what Volvo Cars has always been about – creating meaningful moments of connection," said Janique Helson, Head of Brand Marketing, Content & Creative Services at Volvo Car USA. "These are real stories from real Volvo owners about the experiences that matter most. We're proud to share them through our partnership with Amazon Ads."
"What makes this project special is how it reveals Volvo's quiet but profound impact on American culture," said Kate McCagg, Head of Amazon Ads Brand Innovation Lab. "Using Amazon's unique ability to weave stories across channels, we're showing how one brand has been part of America's most meaningful moments for seven decades - and continues to shape how families connect."
The Family Car: An American Love Story debuts November 7th on Fire TV, Amazon.com and YouTube, and will conclude with a special feature film streaming December 12th on Prime Video.
For more information about Volvo Cars’ vision and campaign, please visit amazon.com/volvocarsusa.
Amanda Ignatius
Brand & Consumer Communications
amanda.ignatius@volvocars.com
About Volvo Car USA
Headquartered in Mahwah, New Jersey, Volvo Car USA LLC (VCUSA) (www.volvocars.com/us) is a subsidiary of Volvo Car Group of Gothenburg, Sweden (Nasdaq Stockholm VOLCAR B), providing sales, marketing, parts, service, technology, and training support to Volvo automobile retailers in the United States since the 1950s. Operations also include a manufacturing campus in Ridgeville, SC that underlines the company’s long-term commitment to the United States as a key market. In addition, VCUSA maintains offices in California and parts distribution and training centers across the country. More information is available on the Volvo Car USA media website: https://www.volvocars.com/us/media/
Volvo Cars in 2024
For the full year 2024, Volvo Car Group recorded a record-breaking core operating profit of SEK 27 billion. Revenue in 2024 amounted to an all-time high of SEK 400.2 billion, while global sales reached a record 763,389 cars.
About Volvo Car Group
Volvo Cars was founded in 1927. Today, it is one of the most well-known and respected car brands in the world with sales to customers in more than 100 countries. Volvo Cars is listed on the Nasdaq Stockholm exchange, where it is traded under the ticker “VOLCAR B”.
"For life. To give people the freedom to move in a personal, sustainable and safe way." This purpose is reflected in Volvo Cars' ambition to become a fully electric car maker and in its commitment to an ongoing reduction of its carbon footprint, with the ambition to achieve net-zero greenhouse gas emissions by 2040.
As of December 2024, Volvo Cars employed approximately 42,600 full-time employees. Volvo Cars' head office, product development, marketing and administration functions are mainly located in Gothenburg, Sweden. Volvo Cars' production plants are located in Gothenburg, Ghent (Belgium), South Carolina (US), Chengdu, Daqing and Taizhou (China). The company also has R&D and design centres in Gothenburg and Shanghai (China).
