Volvo XC90 (2002-2014)
At the Detroit Motor Show on January 7, 2002, Volvo Cars launched an eagerly awaited new model. A model customers and dealers especially in America had been yearning for: a Volvo SUV. The model was so anticipated that it racked up 15,000 orders before sales had even started.
Throughout its lifetime, the XC90 would be awarded more than 100 international distinctions, including "SUV of the Year" in 2003 and being named Sweden's most valuable export product, with an annual export value of more than SEK 40 billion in the peak years.
Many critics initially felt that Volvo was too late