Volvo Cars advertising campaigns shine spotlight on Swedish creativity
Volvo Cars advertising campaigns shine spotlight on Swedish creativity
Volvo Cars’ advertising campaign for the new V40 is the latest in a long line of productions that have spawned hit music and given a powerful platform to new and established artistes alike.
With songs from established stars such as Robyn, Mando Diao, Avicii, Swedish House Mafia and even football legend Zlatan Ibrahimovíc used in its advertising in recent years, Volvo Cars has now combined the creative talents of hit producer Andreas Kleerup with the soulful voice of rising star Sabina Ddumba on the song ‘