Grand Prix for Volvo Trucks in Cannes
Volvo Trucks’ marketing campaign The Live Test Series, including the well-known Epic Split film with Jean-Claude Van Damme, has received another Grand Prix at the “world cup of advertising” in Cannes. The campaign is rewarded for its long-term effectiveness.
“It feels fantastic to conclude the launch of our new product range with this award. The Live Test campaign proves it is possible to generate global impact even in a business-to-business environment like ours. This is a result of great teamwork, creative minds and a courage to do something new and different,” says Lars Terling, Vice President Marketing and Communication Volvo Trucks.
The Creative Effectiveness award at the Cannes Lions international festival of creativity is a highly prestigious prize that measures how a campaign has met or exceeded the campaign objectives. Unlike the other categories, the effectiveness award includes campaigns spanning a three year period, often featuring some of the most renowned advertising campaigns in the world. The jury consists of top-level names in the communication industry.
The Live Test videos have had more than 100 million views on YouTube and have been shared more than 8 million times. The videos demonstrate the innovative features of the new truck range in a spectacular way in order to create awareness of and demand for the new products. The series consist of 6 films (The Ballerina Stunt, The Technician, The Hook, The Hamster Stunt, The Chase and The Epic Split) and have only been released on YouTube.
Last year, Volvo Trucks received a record number of awards at Cannes, of which two Grand Prix in the film and cyber categories. The Epic Split video was recently also voted the fourth best commercial ever on YouTube. In total, Volvo Trucks became the most awarded advertiser in the world in 2014.
June 24, 2015
For further information, please contact:
Fredrik Hedenskog, Volvo Trucks Media Relations. Phone +46 31 3238593, e-mail: fredrik.hedenskog@consultant.volvo.com
For broadcast-quality videos supporting this press release and more, please visit http://www.thenewsmarket.com/volvotrucks
Press images and films are available in the Volvo Trucks image and film gallery at http://images.volvotrucks.com
Volvo Trucks provides complete transport solutions for professional and demanding customers, offering a full range of medium to heavy duty trucks. Customer support is secured via a global network of 2,200 dealers and workshops in more than 120 countries. Volvo trucks are assembled in 16 countries across the globe. In 2014, more than 117,000 Volvo trucks were delivered worldwide. Volvo Trucks is part of Volvo Group, one of the world’s leading manufacturers of trucks, buses and construction equipment, and drive systems for marine and industrial applications. The Group also provides solutions for financing and service. Volvo’s work is based on the core values of quality, safety and environmental care.