Catapult Marketing Retained by WWE® to Support be a STAR Alliance

Program Aimed to Engage, Inform Youth to Show Tolerance And Respect

WESTPORT, Conn., November 30, 2011 – Catapult Action-Biased Marketing has been engaged by WWE to support their new anti-bullying alliance, be a STAR (www.beastaralliance.org) – which stands for “Show Tolerance And Respect”.  Catapult was tasked with creating a new, comprehensive online destination for be a STAR, which serves as an informative portal for students, parents and teachers about bullying.  The alliance was co-founded and launched by The Creative Coalition and WWE in April 2011 and has been gaining global momentum ever since.  

Catapult’s re-design helped to fulfill the alliance’s mission to promote positive methods of social interaction and encourage people to treat others as equals and with respect because everyone is a star in their own right. The agency leveraged social media as a critical element in the site strategy to increase visibility and engage in conversation around this growing challenge.  Additionally, the website will be populated with resource guides, video, photos and downloadable content with the functionality for users to follow all activity across Facebook, Twitter, YouTube and be a STAR partner sites.  The Creative Coalition and WWE have enlisted the active involvement of The Creative Coalition’s celebrity members and WWE Superstars and Divas, as well as a growing list of 48 non-profit and corporate partners to generate global awareness. Since it launched, more than 10,000 individuals have taken the be a STAR pledge.  

“We focus on delivering value for clients through actions and are fortunate to now be able to do so for be a STAR and WWE. The newly launched website, www.beastaralliance.org, will provide students, parents and teachers with resources and tools on how to be successful in combating bullying in their schools and communities, as well as spread the word that bullying is not acceptable in society,” says Jason Rogers, EVP of Digital at Catapult. 

The website was launched in time for the back-to-school season and includes information to: 

• Register for the be a STAR Toolkit that enables students to start their own local chapter; 
• Download the free, anti-bullying be a STAR Teacher’s Aide Resource Kit and Video Guide that was authored by the National Education Association Health Information Network (NEA HIN) and Education Consultant Dr. Fran Prolman; 
• Take the official be a STAR pledge that vows to support a bully-free environment.

About WWE

WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 500 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Mumbai, Shanghai, Singapore, Istanbul and Tokyo.

Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.   

About Catapult Action-Biased Marketing

Catapult is an action-biased marketing solutions agency.  Catapult focuses on creative strategies that prompt consumers into action and drive response.  Catapult brings expertise in defining the role digital plays for consumers to deliver maximum value for its clients, whether to create awareness, drive sales or build loyalty at-home, on-the-go or in-store. Catapult’s consumer insights capabilities and ability to deliver high-value engagements across mediums are core differentiators that set it apart from other agencies.

Catapult is a full-service agency providing consumer and shopper-strategic insights, digital (web, mobile, social, CRM), consumer promotions, shopper marketing, direct, experiential, sales analytics, and merchandising, all through an integrated team approach. Its in-house analytics team tracks ROI and post-performance metrics for every program. Catapult is a PROMO 100 “Agency of the Year” and has been recognized for award-winning work in digital excellence in website, advertising and social media from 

OMMA, W3, PROMO, GLOBES and the Interactive Media Awards.  Catapult has offices in Westport, CT, Los Angeles, Nashville, Bentonville and Phoenix.  Visit Catapult at: www.catapultmarketing.com or on Twitter www.twitter.com/catapult_mktg

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For More Information, Contact: 

Barbara Lisi

203.259.4554 | blisi@voxone.com

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