Catapult Wins Disney Food, Health & Beauty 2011 Awards

Recognized for Programs in Two of Four Award Categories for Kellogg and Perdue

WESTPORT, Conn., March 26, 2012 — Disney Consumer Products has recognized Catapult Action-Biased Marketing as a champion for the shopper marketing programs it has executed for two clients — The Kellogg Company and Perdue — with its Disney Food, Health and Beauty 2011 Award.

Catapult won in two categories:
—    Best Retail Program for Kellogg
—    Licensee of the Year for Perdue

"We are honored to be celebrating this Disney winner, which is the highest achievement that any marketing agency can win with this world-class media company," Catapult President Peter Cloutier said. "To have won the top award in two of the four categories demonstrates the ethusiastic excellence that our team brings to shopper marketing. We look forward to doing more great work in the year ahead."

The criteria for Best Retail Program included:
—    Created an outstanding retail program to support a product or line;
—    Delivered a quantifiable result that drove revenues to a specific retailer or chain;
—    Delivered a compelling merchandising, exhibition, or sales solution that enhanced the product;
—    Clearly demonstrates the collaboration and commitment to support Disney brand.

Kellogg's retail program for Disney’s CARS 2 offered purchasers of specially marked boxes of Kellogg's products a free promotion code that could be redeemed online for awesome CARS 2 racing products.

The criteria for Licensee of the Year included:
—    Demonstrated a high level of commitment and collaboration towards Disney;
—    Shown their passion to create innovative and unique Disney products and programs;
—    Shown strong results in the market;
—    Proactively looks for new Disney opportunities.

Perdue successfully launched four SKUs of CARS chicken nugget products during 2011. The products featured a best-in-class nutritional profile. The robust launch plan included TV and cinema advertising, social media, support of the CARS 2 premiere and DVD, a Radio Disney program, and a premium offer developed in conjunction with DCP's Home team. Perdue leverages nearly every available Disney synergy opportunity to make their launch more impactful and successful.

   About Catapult Action-Biased Marketing

Catapult Action-Biased Marketing creates insight-based solutions that drive consumers to action. The agency’s brand-savvy, street-smart approach helps build brand equities, while working relentlessly to drive the sale. Catapult services include consumer, shopper and retail insights, consumer promotions, shopper marketing, digital (Web, Mobile, Social, CRM), direct, experiential, sales analytics, and merchandising — all through an integrated team approach.

Catapult is a PROMO 100 "Agency of the Year," ranking among The HUB Magazine's "Top 12 Shopper Marketing Agencies”, and has won over 100 industry awards.  Catapult has offices in Westport, Conn., Los Angeles, Nashville, Bentonville, and Phoenix.

For more information: www.catapultmarketing.com.

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MEDIA CONTACT:
Barbara Lisi
203-259-4554 / blisi@voxone.com

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