Inaugural Etailing Leadership Conference Features Best Practices for Sales, Marketing, Insights and Logistics
First Ever Conference Offers CPG Manufacturers
Insider Track on Online Selling Tools and Strategy
Westport, Conn, March 5, 2012 — Amazon.com, Peapod and the global marketing research firm ResearchFarm are among the companies presenting at the first annual Etailing Leadership Conference being held March 12-13 in Chicago, Ill. at the Renaissance Hotel (O’Hare).
“The greatest growth opportunity for consumer goods sales is not in-store, it's online. The expanding online channel is reshaping the way manufacturers, retailers and shoppers interact in the buying environment,” Jason Katz, EVP of etailing solutions, a consultancy that helps consumer goods companies build online sales and profits.
“The fact is shoppers are ready to buy consumer goods online right now. P&G predicts that 10% of its global volume will be derived from online sales in just a few years. Amazon is forecasted to be larger than Walmart within 20 years, and the rapid growth of “stock-up trips” online are making it critical for consumer goods companies to be present and marketing heavily in this space right now,” Katz said.
The Etail Leadership Conference will provide manufacturers with the foundation of strategy and tactical tools needed to work more collaboratively with online selling organizations, such as pure play e-tailers Amazon and Drugstore and multichannel e-tailers such as Walmart and CVS.
Here’s what attendees will take away from this year’s event:
- How to build brand sales at Amazon.com, including an insider’s look at how merchandising and marketing are merging online to create an environment that’s ideal for targeting and measurement.
- A detailed look at etailer/CPG collaborative best practices by Peapod.com, the company that virtually invented online grocery shopping.
- A look at the state of online grocery retailing in three major online grocery markets in the European Union, and the implications for the future of etailing in the U.S.
- A first look at the results of the pre-conference survey of more than 20 top Consumer Goods companies.
- Panel discussion including all speakers focused on actionable next steps for building best practices.
The conference is being sponsored by etailing solutions, along with CMS Consulting, a provider of actionable solutions that improves sales organizational performance and results.
“Marketers and retailers are looking for answers that address brand strategy, research and sales support for the fast-changing landscape of etailing,” said Rick Puccio, President of CMS. “This leadership conference will give them the inside track on tools they can use right now to get their etailing efforts on the fast track.”
For more information: http://www.etailing-solutions.com/conference.html
About etailing solutions
etailing solutions is an integrated online sales consultancy providing consumer goods companies with a distinctive suite of services, including data services/insights, strategy development, sales support and digital execution. The company combines a deep understanding of the consumer and the digital trade sales route to market to offer clients solutions that drive faster growth and profitability through online sales. To learn more visit www.etailing-solutions.com
About CMS Consulting
CMS Consulting has worked with CPG sales executives since 1992. Services include: Custom Benchmarking, Learning & Development, Sales Organization Assessments, Sales Strategy Development, Organization Transformation, Share Group Management, Voice of Customer Studies, Process Improvement and Retail Management Consulting. The company’s consultants all have over 25 years of consulting and industry experience and have all worked for leading CPG companies. To learn more visit www.cmssharegroups.com
For Immediate Release
Barbara Lisi
blisi@voxone.com
