Warner Bros. Press Release - WARNER BROS. DIGITAL DISTRIBUTION EXPANDS FEATURE FILM “APP EDITIONS”
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WARNER BROS. DIGITAL DISTRIBUTION EXPANDS FEATURE FILM “APP EDITIONS”
“HARRY POTTER AND THE DEATHLY HALLOWS - PART 1”AND “DUE DATE” ARE NOW AVAILABLE ON THE APP STORE FOR THE IPAD™, IPHONE® and IPOD TOUCH®
BURBANK, CALIF., May 11, 2011 – Warner Bros. Digital Distribution (WBDD), a market leader in video-on-demand and electronic sell-through, today announced it is expanding its “App Edition” lineup to include the epic fantasy “Harry Potter and the Deathly Hallows - Part 1” and the hilarious road trip saga “Due Date.” App Editions are an innovative way for consumers around the world to own special edition movies and TV shows on the iPad, iPhone and iPod touch.
The free-to-download App Editions provide a fully-loaded, connected viewing experience that gives consumers the first five minutes of a feature film and a selection of bonus content that can include games, trivia, soundtracks and soundboards. The entire feature film can be purchased via In-App Purchase, which enables downloading and unlimited streaming, as well as access to the entire array of bonus content available within the app.
The App Edition program gives international consumers greater access to Warner Bros. movies and programs, especially in areas where filmed entertainment is currently not available through iTunes, such as China and the Netherlands. Accessible in 36 countries, App Editions can be fully customized to local language, content and release date specifications.
“We’re pleased to expand our offering of App Editions with these two popular films,” said Thomas Gewecke, President of Warner Bros. Digital Distribution. “We saw strong interest with the launch of ‘The Dark Knight’ and ‘Inception’ App Editions. In the coming months we expect to launch additional titles, including action and comedy films.”
Harry Potter and the Deathly Hallows – Part 1: App Edition
“Harry Potter and the Deathly Hallows – Part 1,” the seventh and final adventure in the Harry Potter film series, is the most anticipated motion picture event to be told in two full-length parts. Part 1 begins as Harry, Ron and Hermione set out on their perilous mission to track down and destroy the secret to Voldemort’s immortality and destruction—the Horcruxes. On their own, without the guidance of their professors or the protection of Professor Dumbledore, the three friends must now rely on one another more than ever. But there are Dark Forces in their midst that threaten to tear them apart.
Meanwhile, the wizarding world has become a dangerous place for all enemies of the Dark Lord. The long-feared war has begun and Voldemort’s Death Eaters seize control of the Ministry of Magic and even Hogwarts, terrorizing and arresting anyone who might oppose them. But the one prize they still seek is the one most valuable to Voldemort: Harry Potter. The Chosen One has become the hunted one as the Death Eaters search for Harry with orders to bring him to Voldemort…alive.
Harry’s only hope is to find the Horcruxes before Voldemort finds him. But as he searches for clues, he uncovers an old and almost forgotten tale—the legend of the Deathly Hallows. And if the legend turns out to be true, it could give Voldemort the ultimate power he seeks.
Little does Harry know that his future has already been decided by his past when, on that fateful day, he became “the Boy Who Lived.” No longer just a boy, Harry Potter is drawing ever closer to the task for which he has been preparing since the day he first stepped into Hogwarts: the ultimate battle with Voldemort.
“Harry Potter and the Deathly Hallows - Part 1: App Edition” not only allows consumers everywhere to download or stream the blockbuster film to their iPad, iPhone or iPod touch, they can also enjoy over an hour of exclusive behind-the-scenes videos, 26 compositions from the full original motion picture soundtrack, the digital soundtrack booklet, production photos, movie scenes, and a collection of movie posters from Year 7 that can be saved as wallpapers and shared with friends.
“Harry Potter and the Deathly Hallows - Part 1: App Edition” is available for free from the App Store on iPad, iPhone and iPod touch or at www.itunes.com/appstore. The entire feature film can be purchased through the App.
Due Date: App Edition
From director Todd Phillips, “Due Date” stars Robert Downey Jr. and Zach Galifianakis as two unlikely companions who are thrown together on a road trip that turns out to be as life-changing as it is outrageous. Downey plays Peter Highman, an expectant first-time father whose wife’s due date is a mere five days away. As Peter hurries to catch a flight home from Atlanta to be at her side for the birth, his best intentions go completely awry when a chance encounter with aspiring actor Ethan Tremblay (Galifianakis) forces Peter to hitch a ride with Ethan—on what turns out to be a cross-country road trip that will ultimately destroy several cars, numerous friendships and Peter’s last nerve.
“Due Date: App Edition” allows consumers everywhere to download or stream the film to their iPad, iPhone or iPod touch, enjoy 15 exclusive behind-the-scenes special feature bonus videos, concept art, productions stills, quote sharing and movie posters that can be saved as wallpapers and shared with friends.
“Due Date: App Edition” is available for free from the App Store on iPad, iPhone and iPod touch or at www.itunes.com/appstore. The entire feature film can be purchased through the App.
About Warner Bros. Digital Distribution
Warner Bros. Digital Distribution (WBDD) oversees the electronic distribution of Warner Bros. Home Entertainment Group’s content through Video-On-Demand, Pay-Per-View, Electronic Sell-Through and Subscription Video-On-Demand via cable, satellite, online and mobile channels. WBDD also distributes content through third party digital retailers and licensees. A worldwide industry leader since its inception, WBDD also manages the Studio’s E-commerce sites that include WBShop.com and WarnerArchive.com. Twitter: @WBDigitalDist
Contact:
Peter Binazeski
Warner Bros. Digital Distribution
818/977-5701
peter.binazeski@warnerbros.com
Twitter: @WBDigitalDist
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