Warner Bros. Press Release - WARNER BROS. ENTERTAINMENT BECOMES FIRST HOLLYWOOD STUDIO TO LAUNCH A “SOCIAL SERIES” ON FACEBOOK

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WARNER BROS. ENTERTAINMENT BECOMES FIRST HOLLYWOOD STUDIO TO LAUNCH A
“SOCIAL SERIES” ON FACEBOOK

VIEWERS CAN BECOME PART OF A SHOW BY TAPPING INTO THEIR PROFILE TO CREATE A UNIQUE, SEAMLESS SOCIAL VIEWING EXPERIENCE WITH THEIR PHOTOS, TEXT AND FRIENDS INTEGRATED INTO EACH EPISODE

“AIM HIGH” PREMIERES AS FIRST 'SOCIAL SERIES' OCTOBER 18

BURBANK, CALIF., September 29, 2011 – Warner Bros. Digital Distribution (WBDD) today announced the first-ever “social series” from a Hollywood studio will debut on Facebook starting October 18. Consumers can now become part of the show by seamlessly integrating their profile information - including photos, text and friends – by simply opting into the application on the show’s Facebook page. The action comedy series "Aim High" produced by Warner Premiere and Dolphin Entertainment, staring Jackson Rathbone (“Twilight”), Aimee Teegarden (“Friday Night Lights”), and Greg Germann (“Ally McBeal”) will debut as the first "social series" October 18 through Facebook (www.facebook.com/aimhighseries) and Cambio.com.

By choosing to watch “Aim High” in a personalized viewing mode through the show’s Facebook page, viewers will be able to see themselves or their friends integrated into select scenes throughout the series - from their photo appearing on a student body election poster, to having their name seen as graffiti on the bathroom wall. This video application not only allows consumers to have an immersive and engaging viewing experience, but also a social one where they can share comments, scenes and Tweets about their favorite moments from the show.


“Facebook is an increasingly influential destination for discovering and acquiring movie and television content,” said Thomas Gewecke, President of Warner Bros. Digital Distribution.  “This effort takes video distribution to a whole new level by making the actual viewing experience personal and social in a truly innovative and entertaining way.”

“The ability for fans to become part of a production by simply watching a show is truly revolutionary,” said McG, Producer of “Aim High.” “I’m delighted that Aim High is the first to embrace this technology and I’m looking forward to including this in future productions.”

To learn more about “Aim High,” visit www.facebook.com/aimhighseries.  

About “Aim High”

“Aim High” is the story of a young man leading a double life - juggling his studies by day and serving as a government operative by night. This series chronicles the life of Nick Green, a junior who's just starting a new school year as one of the country's 64 highly trained teenage operatives.

When he's not handling international spies, Nick is dreaming of Amanda Miles, the most popular girl in school who's cool, intelligent and very alluring. Amanda mercilessly flirts with Nick, but before he can enjoy her advances he has to avoid Derek - her overly protective boyfriend who threatens him for even looking at her.

“Aim High,” a Warner Premiere and Dolphin Entertainment series, comes from Director/Producer McG ("Chuck," "Charlie's Angels"), Wonderland Sound and Vision. Peter Murrieta (“Wizards of Waverly Place”) is Executive Producer. Mary Viola, Andy Shapiro, Jackson Rathbone, Bill O'Dowd, Jim Henrie and Philip von Alvensleben also serve as Executive Producers. The series is written and created by Heath Corson and Richie Keen who also serve as Executive Producers, directed by Thor Freudenthal (“Hotel for Dogs,” “Diary of a Wimpy Kid”) and produced by Lance Sloane and McG.

Facebook® is a registered trademark of Facebook Inc.

About Warner Bros. Digital Distribution
Warner Bros. Digital Distribution (WBDD) oversees the electronic distribution of Warner Bros. Home Entertainment Group’s content through Video-On-Demand, Pay-Per-View, Electronic Sell-Through and Subscription Video-On-Demand via cable, satellite, online and mobile channels.   WBDD also distributes content through third party digital retailers and licensees.  A worldwide industry leader since its inception, WBDD also manages the Studio’s E-commerce sites that include WBShop.com and WarnerArchive.com.  Twitter: @WBDigitalDist

About Warner Premiere 

Warner Premiere, part of Warner Bros. Entertainment, specializes in the development and production of both features and digital content for home entertainment platforms. Past projects include Another Cinderella Story, Scooby-Doo! The Mystery Begins and Batman: Under the Red Hood, as well as the digital series Watchmen Motion Comics. Warner Premiere is at the creative forefront in the made-for-home entertainment marketplace, producing properties that exemplify the commitment to story, production and brand equity for which Warner Bros. is known.

Contact:
Peter Binazeski
Warner Bros. Digital Distribution
818/977-5701
peter.binazeski@warnerbros.com
Twitter: @WBDigitalDist

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Warner Bros. Home Entertainment Group (WBHEG) brings together Warner Bros. Entertainment's home video, digital distribution, interactive entertainment, technical operations and anti-piracy businesses in order to maximize current and next-generation distribution scenarios. An industry leader since its inception, WBHEG oversees the global distribution of content through packaged goods (Blu-ray Disc? and DVD) and digital media in the form of electronic sell-through and video-on-demand via cable, satellite, online and mobile channels, and is a significant developer and publisher for console and online video game titles worldwide. WBHEG distributes its product through third party retail partners and licensees, as well as directly to consumers through WBShop.com.