(WARNER BROS. PRESS RELEASE)
WARNER BROS. ENTERTAINMENT TO BECOME FIRST STUDIO TO OFFER FILMS ON DEMAND NATIONALLY VIA TELEVISION SETS IN THE PEOPLE’S REPUBLIC OF CHINA YOU ON DEMAND, CHINA’S FIRST-EVER NATIONAL PAY-PER-VIEW AND VIDEO ON DEMAND PLATFORM, WILL DISTRIBUTE WARNER BROS.’ FILMS TO A POTENTIAL 200 MILLION CABLE HOUSEHOLDS FIRST WARNER BROS. TITLES WILL BE AVAILABLE THIS SUMMER VIA YOU ON DEMAND BRANDED CABLE AND INTERNET PROTOCOL (IPTV) SERVICE BEIJING, CHINA, June 15, 2011 – Warner Bros. Entertainment today announced the studio will begin offering its films nationally On Demand to consumers’