An industry on standstill: maritime progress at risk over fears of digitalisation, Wärtsilä report warns

Wärtsilä Corporation, trade press release 17 January 2023 at 10:00 AM EET

• 70% of industry professionals have a very clear understanding of why digitalisation is needed and its benefits
• But over two thirds (68%) believe that the ability to digitalise existing infrastructure and retrofit vessels is challenging
• The majority (88%) point to collaboration between industry players as essential for making digital transformation a reality

Despite 78% of industry professionals agreeing that change and technological innovation is a positive thing for the maritime industry, almost half (45%) admit to having a volatile attitude towards technology and over a third (36%) say they are actively resistant to change. This is according to the technology group Wärtsilä’s ‘Debunking the Mythical Beasts of Maritime Digital Transformation’ report. The report also reveals that as many as 18% do not think that the industry is unified in its understanding of digitalisation and why it is needed.

Michael Christiansen, Vice President, Smart Vessel, Wärtsilä comments: “This report makes clear that the industry agrees that digitalisation is essential to the future of shipping. But little tangible progress has been made to date because of wildly different and vague interpretations of what digitisation actually means. What’s interesting is that our report draws striking parallels between the fears and misunderstandings that gave rise to vivid stories of famous mythological sea monsters that live on in folklore today and highlights the apprehension that many modern-day maritime professionals feel towards the largely unchartered ocean of digital transformation.”

The research shines a light on these fears and misunderstandings, with over two thirds (68%) of industry professionals believing that the ability to digitalise existing infrastructure and retrofit vessels is challenging, and over half (56%) agreeing that the time and cost implications involved with digital transformation projects are too high. On top of that, 63% believe that there is a lack of skills and knowledge among seafarers to fulfil the requirements of new technologies.

But on the positive side, the research also highlights a clear way forward. It revealed that 70% of industry professionals have a very clear understanding of why digitalisation is needed and its benefits, but 69% believe greater collaboration between industry players could be improved, with 88% agreeing that this will be key to making digital transformation a reality. Significantly, 64% of respondents recognise that people are more crucial to digital transformation than technology, therefore without buy-in from a larger proportion of maritime industry professionals from the outset, successful digital transformation will not be possible.

Michael continues: “Like the sea, digital transformation is a great unifier. We are all in the same boat. Real progress will only happen when we collectively abandon the idea of digital transformation as all or nothing. As each organisation within the maritime industry will be at a different stage of its own journey, we must appreciate it as an iterative and stepwise process. There is still much work to be done to bridge the gaps – break the silos – between digital systems. To do this, we can and must share and learn from each other’s experiences because digitisation won’t be achieved by any one player alone. We need to work together to build an ecosystem where digital technologies on board a ship talk to those in offices on shore. This is how, as an industry, we can reframe the route to digitalisation and turn threats into opportunities.”

Wärtsilä’s ‘Debunking Maritime Myths of Digital Transformation’ report explores attitudes to digital transformation among maritime professionals across Europe & Middle East, the US, and Asia-Pacific region. It uncovers the surprising misconceptions thwarting progress and outlines how organisations can conquer key challenges to reach a better future for all.

The report outlines a vision for a connected ecosystem from ship to shore – and beyond; a maritime ecosystem that can deliver improved efficiencies, better safety and compliance, and greater sustainability for all. You can access and download it here: https://www.wartsila.com/voyage/digital-myths

About the research

The research was conducted by Lloyd’s List Intelligence from October 10 through November 2, 2022. Wärtsilä surveyed a cross-section of professional roles in the maritime industry across Europe & Middle East, the US and Asia-Pacific. There were 221 respondents to the survey in total.

Media contacts for more information on this release:   

Isabella Alder
Senior Communications Manager  
External Communications  
Wärtsilä Marine Power (Voyage Business Unit)
Mob +44 (0) 7792 681 757 
isabella.alder@wartsila.com  

All Wärtsilä releases are available at https://www.wartsila.com/media/news-releases and at http://news.cision.com/wartsila-corporation, where the images can be downloaded as well. 

Wärtsilä in brief
Wärtsilä is a global leader in innovative technologies and lifecycle solutions for the marine and energy markets. We emphasise innovation in sustainable technology and services to help our customers continuously improve their environmental and economic performance. Our dedicated and passionate team of 17,000 professionals in more than 200 locations in 68 countries shape the decarbonisation transformation of our industries across the globe. In 2021, Wärtsilä’s net sales totalled EUR 4.8 billion. Wärtsilä is listed on Nasdaq Helsinki.  
www.wartsila.com