Watchfinder to unveil new WF&Co brand

Watchfinder, the UK’s largest online retailer of fine watches will formally introduce its new brand WF&Co, to customers, trade, and press this week.

The re-branding has been timed to coincide with the company’s stylish new website, currently receiving 500,000 visits per month. The e-commerce platform will continue to be known as Watchfinder but this will sit alongside a range of new services underneath the WF&Co umbrella. The new services which are either already online or will be introduced in the coming months, include The Watch Magazine, already the UK’s biggest online watch magazine, a Mayfair office, a members club including a rental service, a retail store and a calendar of customer events.

“The WF&Co (Watchfinder & Co) brand represents the diversification of the business over the last 2 years, as we are now so much more than just a retailer of pre-owned fine watches” commented Brand Director Lloyd Amsdon. “WF&Co retains a clear link to the heritage associated with Watchfinder, a brand synonymous with exceptional watches and peerless customer service. We’re all looking forward with anticipation to this, the first of many events.”

Rebecca Mould, Marketing Manager

A: Watchfinder, Invicta House, Pudding Lane, Maidstone, Kent ME14 1NX

E: rebecca@watchfinder.co.uk  T: 01622 621384

The event will take place in Central London between 12pm and 6pm with an evening reception to follow between 7pm and 9pm. Journalists interested in attending should email louisa@watchfinder.co.uk.

Note to editor:

Watchfinder is the UK’s leading online retailer of pre-owned timepieces, with an average of five hundred watches sold and a further five hundred bought each month, from a total stock of over one thousand watches. Our expert advisers have the knowledge to help customers choose the watch that suits their needs most through a variety of mediums – both online and offline – as part of the high standard of service our customers have come to expect from us. Added to that, all Watchfinder products are supported by a twelve month warranty to ensure that the customer service doesn’t end at the sale. Watchfindercan be found online at www.watchfinder.co.uk.

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About Us

Watchfinder.co.uk is home to the UK’s largest collection of pre-owned watches and is visited by over four million people every year. Founded by a group of watch enthusiasts and friends in 2002 as an answer to the lack of online resource for fine timepieces, Watchfinder has been built around the ethos of trust, establishing the confidence needed to buy and sell high value watches via the internet. The Company delivers the ultimate customer experience, providing consumers with a superior way to buy brands such as Rolex, Omega, Breitling, TAG Heuer and Cartier. Every watch received undergoes a strict and rigorous screening process for authenticity and condition, ensuring that each item meets the highest standard possible before sale, before then being given a twelve month warranty as a testament to its excellent working order. Watchfinder is part of the WF&Co group. More information can be found at www.watchfinder.co.uk/info/About-us

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The WF&Co (Watchfinder & Co) brand represents the diversification of the business over the last 2 years, as we are now so much more than just a retailer of pre-owned fine watches.
Lloyd Amsdon, Brand Director
WF&Co retains a clear link to the heritage associated with Watchfinder, a brand synonymous with exceptional watches and peerless customer service. We’re all looking forward with anticipation to this, the first of many events.
Lloyd Amsdon, Brand Director