Wayfinder signs agreement with leading Indian operator Airtel - Wayfinder and Airtel launch navigation on compatible mobile handsets in India

Wayfinder and Airtel have entered into an agreement whereby Wayfinder will provide its world leading navigation services to Airtel users. Airtel will offer Wayfinder services to their customers on their web and mobile portals as well as in retail stores all over India. Wayfinder Navigator, Airtel Edition is launched in July 2007.

Recently Wayfinder announced the exclusive agreement with the map data provider, MapmyIndia. The Airtel agreement further strengthens Wayfinder’s presence in India. This will be another first by Airtel who is dominating the Indian telecom space. Airtel is reporting spectacular growth, both in terms of customers and revenues.
Airtel will start to offer the service to their BlackBerry 8800 handset users. BlackBerry 8800 has built-in GPS functionality. Wayfinder Navigator will be bundled with the BlackBerry push email data plan, thus allowing the user to simply add Wayfinder Navigator to the existing data plan that they already have subscribed for. The service launch will be backed by marketing campaigns from Airtel.

Sanjay Gupta, Chief Marketing Officer, Mobile Services, Bharti Airtel said, “As market leaders, we are at the forefront of bringing pioneering solutions that delivers greater value and enhances the communication experience of all Airtel users. We are now introducing in India, a state of the art GPS based navigation system that will largely benefit all frequent travelers using compatible mobile handsets like BlackBerry 8800.

“Airtel is one of the largest operators in India and we are very pleased to team up with such a strong partner in India. India as a market has great potential and Airtel is an ideal operator to work with in order to commercialize our services in this vast country. With Wayfinder services Airtel will be able to increase their data service revenues as well as customer loyalty“, says Magnus Nilsson, CEO at Wayfinder Systems.
At present there are approximately 180 million mobile phone subscribers in India and the demand for mobile mapping and navigation services is high.
Wayfinder Navigator Airtel Edition is launched in July 2007.