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The Growing Influence of the Mobile Channel Should Not Be Ignored

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Mobile Shopping 2011 Conference, 7-9 September in London.

Recent studies reveal that visits from mobile devices convert to significant revenue figures, with customers choosing not just to browse but to place orders on their devices as well. House of Fraser reported an online growth of 600% through mobile in 2010, while Marks and Spencer's attracted 1.2 million visitors within the first four months of launching their m-commerce site. Clearly, the business advantage offered by a mobile strategy can no longer be ignored. The explosion of smartphone adoption by the market has made it crucial for retailers to offer ubiquitous connectivity to their audience, to meet customer expectations and keep up with the fierce competition.

Whilst generally interest is high in approaching mobile strategies, many retailers are struggling to evolve in line with the seismic shift in consumer behaviour. In falling far short of successfully implementing this new element into their multi-channel strategy, retailers are unable to maximise the potential to enhance customer experience and drive profits and so run the risk of lagging behind a competitor who does.

The above themes will form the basis of Mobile Shopping 2011 Conference, 7-9 September in London.

Latest Strategies And New Ideas Achieving Results through Mobile Integration

At this leading event, issues and topics debated are the most recent, relevant and important to eCommerce and Digital Marketing professionals. Key programme highlights include:

  • Live Demonstration: How big is the mobile opportunity? New ideas, technology and solutions to attract, interact and transact with your consumer
  • Interactive discussions and debates on innovative and effective techniques for implementing a mobile engagement strategy
  • Mobile Marketing Think Tanks to formulate implementation plans. Leverage the mobile channel to broaden customer reach, drive customer loyalty through personalisation and bespoke offering and extract best value from the CRM system.
  • The Social Media Buzz, what can be gained from investing in social channels, what existing strategies have had proven success?
  • Practical workshops: Bricks and Mobile, Digitalising the in-store environment to 'wow' the customer
  • Personalised demonstration workshops: streamed practical sessions focussing on the strategic or technological infrastructure required for optimum functionality and engagement from the mobile platform
  • New mobile payment solutions: What are the opportunities and challenges? Prioritising security and convenience in developing payment processes, assessing the capabilities of and defining the necessary infrastructure for contactless payments
  • NFC: demonstrating the impact on current business models, examining the critical factors for future success, defining the implications for customer loyalty
  • M-Commerce: The Future Opportunities Explaining future trends in mobile commerce

For more information visit www.mobileshoppingUK.com