Can VW Heritage sell snow to the Eskimos?
In a business move which brings to mind the Inuit, snow and a pretty impressive sales technique, British company VW Heritage have started selling classic Volkswagen parts back to the very place they came from.
Founded in 1986, VW Heritage have spent the last 29 years making a name for themselves as the 'go to guys' for enthusiasts worldwide working on Volkswagen projects. But now, after carefully tracking demand, they have launched a German website dedicated to helping German VW devotees with their VW projects.
Whether a customer is looking for a finishing touch or a complete new chassis for a classic VW Beetle, the team of specialists (and VW fanatics) in Shoreham-by-Sea on the South Coast of England will be able to help, having made it their mission to keep this iconic brand alive.
David Ward, VW Heritage founder, joked: "It's like selling snow to the Eskimos really; we never expected to be in a situation where we would be launching a website in German, but with the demand for our services internationally we have made this commitment to help the German VW community with their VW projects too".
The German website www.vwheritage.de is now live and offers more than 17,000 parts for purchase. The site is fully translated - both the navigation and descriptive text - and payment is in Euros.
To find out more, call VW Heritage founder, David Ward on 01273 444 000 or talk to one of their German-speaking experts on 04721 666 9899.
Sent on behalf of VW Heritage by Katie Fewings | We Are All Connected | 01273 921 866 | katie@weareallconnected.co.uk
VW Heritage is the UK’s largest air-cooled & water-cooled Volkswagen replacement parts supplier.
VW Heritage began life in 1986 as Karmann Classics – a small company sourcing parts exclusively for Karmann Ghias. Since then the company has grown into the UK’s largest air-cooled VW specialist, supplying quality Volkswagen replacement parts for Beetles, Buses and Ghias from its large premises in West Sussex.
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