SOCIAL MEDIA SPECIALIST PRESENTS A NETWORK OF OPPORTUNITIES FOR SMALL BUSINESSES

Just as The Social Network launches here in the UK - the blockbuster film that everyone is talking about - a Cheshire-based ‘new media’ marketing specialist, 2nd Impression, is launching a series of bespoke services specifically aimed at helping small businesses enhance growth opportunities and maximise profit via social media channels. With a variety of social media packages available to suit every given need and budget, 2nd Impression will focus on helping small businesses establish and manage their social media presence via a range of media channels such as Facebook and Twitter - the aim being to help them build a community of customers and followers. Founding Director of 2nd Impression, Michael Waxman, explains: “Promoting a business through social media provides an inexpensive yet powerful media platform that will not only provide valuable web links and drive increased traffic, it will ultimately and most importantly, help to increase turnover and profit.” “Social networking can provide a more intimate connection with customers, facilitating communication across a range of subjects from new products, services and marketing promotions, to customer service issues and market research. The opportunities are endless,” he adds. /Cont… Page 2/3 SIPR01.10 Social media packages offered by 2nd Impression include the initial registration on Facebook, Twitter, Linkedin and other social media channels, customised configurations, and a complete package that includes monthly account management. With over 12 years experience in marketing on the internet and helping businesses keep in contact with customers via social media and e-mail campaigns, 2nd Impression already has an impressive portfolio of clients in the hotel, restaurant, estate agent, legal and leisure sectors. These include Thornley Groves, Stock Restaurant, GLP Solicitors and Catton Hall to name but a few. Since its explosion onto the scene in 2004, the Facebook phenomenon has gained the broadest audience – over 500 million active users worldwide - and has more community features than any other social media channel. With more than one million websites now integrated with Facebook and with 50% of active users logging on to Facebook in any given day, it has become the ‘new wave’ for marketing products and services, regardless of size of business. Facebook, in particular, has become a powerful marketing tool for a variety of well-established brands. In July 2010, Dominos Pizza increased sales by 29% using social media alone, and Pizza Hut now has over one million fans on its Facebook site with an application that enables you buy a pizza via Facebook. /Cont… Page 3/3 SIPR01.10 Social media also looks to be overtaking other forms of business communication. According to a recent study by research company TNS, mobile phone users now spend 1.4 times as many hours using social networking sites as reading and responding to e-mail. Also, on average, users spend 3.1 hours per week on Facebook alone compared to 2.2 hours on e-mail. For further information on 2nd Impression’s range of social media services, contact 0845 226 4062 or visit www.2ndimpression.co.uk -ENDS- PRESS CONTACT: Julie A. Watson Wentworth Communications Ltd Tel: 0161 973 6763 Fax: 0161 969 6813 Email: julie@wentworthcomms.co.uk PHOTO-CAPTION: Pictured left, founder Director of 2nd Impression, Michael Waxman, together with Richard Bushnell, Director.

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