New SIG Drainage brand flies the flag for drainage

SIG Drainage is one of the new brands to emerge from the major rebrand and restructure recently introduced by SIG UK Exteriors, formerly SIG Roofing & Roofline. Alongside several other brands, SIG Drainage forms part of a new SIG Building Plastics division established to target the windows, roofline, drainage and sheet materials sectors.

Established to help customers and end users easily identify and connect with its diverse portfolio of brands, products and services, SIG Drainage is dedicated to the lucrative and growing market for drainage that is estimated to be worth £300m. It also incorporates Plastic Pipe Supplies and Drainex, both independent brands under the previous structure.

In order to ease the rebrand process and to demonstrate ongoing loyalty to Drainex and its four branch locations throughout the UK, its existing identity will sit alongside the flagship SIG logo for a transitional period - estimated to be one year. This is also testament to SIG UK Exteriors’ mission to deliver a national voice with a local accent.

The rebrand is currently being rolled out across all Drainex branches and will take on new signage, in-store branding, merchandise and POS displays, vehicle livery and uniforms. To educate and raise awareness of this major development, a high profile media campaign will run until the year end and a new website www.sigdrainage.co.uk has also been introduced.

Commenting on this latest development, Category Manager of the newly formed SIG Drainage, Stuart Grindle said: “With over 30 years combined experience in drainage material supply and merchanting, we are renowned for our premium products and services.

“By creating a dedicated brand for this market sector that is instantly recognisable and understandable and one that bears all hallmarks of SIG’s enviable reputation, we are confident that we can add even greater value to our drainage proposition.”

As part of this new customer proposition, the focus will be on four areas:

• To increase branch efficiency, a new IT system will be introduced, along with a specially developed integrated Customer Relationship Management (CRM) and accounting system.
• Careful to maintain its reputation and proven reliability of service, two primary sectors have been identified, namely Roofing and Building Plastics, and the company’s internal structure has been split accordingly. By providing a clear focus to these two areas, customers will be able to source the right product at the right location.
• A core range of products has been developed that will be available at any time and at any branch, providing customers with a ‘familiar sense of relief’, regardless of where they are in the country.
• There will be a strong focus on ensuring that customers obtain the right products, in the right places, in the right quantities, at the right time, via the company’s 200+ depots nationwide and its national logistics network.

Driven by the brand promise ‘Make it Happen’, SIG Roofing and Roofline’s metamorphosis into SIG UK Exteriors and the subsequent formation of the SIG Building Plastics division is seen as one of the most ambitious developments in recent years. The development follows the company’s broadening footprint in the building plastics market and its continued growth and increasing recognition and reputation. SIG Drainage will sit alongside new brands SIG Roofline, SIG Windows and SIG Sheet Materials within the SIG Building Plastics division.

For further information on SIG Drainage, contact Stuart Base on 01480 466777 or visit www.sigdrainage.co.uk

-ENDS-

PHOTOCAPTION:

Pictured here; the brand identity for the newly formed SIG Drainage. Forming part of SIG UK Exteriors, formerly SIG Roofing & Roofline, and part of the SIG Building Plastics division, the new brand incorporates Plastic Pipe Supplies and Drainex. For a transitional period, the Plastic Pipe Supplies’ and Drainex’ existing identities will sit alongside the flagship SIG logo.

About SIG Drainage: SIG Drainage supplies a comprehensive range of products for all types of above and below ground drainage projects. Supplying products that include PVCU, concrete, clay, aluminium and cast iron above and below ground drainage systems, this impressive portfolio is matched with over 30 years combined experience in drainage material supply and merchanting. With an unrivalled dedication to customer service, SIG Drainage is also renowned for supplying outstanding products at competitive prices. All products and services are available via branches located nationwide.

PRESS CONTACT:

Julie A. Garrido

Wentworth PR

Tel: 0161 973 6763

Email: julie@wentworthcomms.co.uk

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