Ravenheat rolls out new ‘value for money’ boiler campaign

Ravenheat is leaving installers in no doubt as to why its range of boilers is an unquestionable alternative to the more expensive market leading brands, as it rolls out a marketing campaign that centres on ‘value for money’.

By focusing on value and not just price, the company aims to demonstrate that by choosing Ravenheat’s less expensive boilers, quality and performance will not be sacrificed. Instead, installers and homeowners will be purchasing a rival equivalent to the premium high price boiler brands, whilst getting a quality boiler that will save them hundreds of pounds. .

Managing Durector of Ravenheat, Louis Pickersgill explains: “Our CS and WH boiler ranges feature the same industry-leading internal components of the more expensive brands, such as Grundfos pumps and Honeywell gas valves. Backed by genuine, lengthy warranties, and complete with low-cost consumables, these boilers are worth £800 or £900, yet our price to the trade is at least one third less. Why should customers pay premium prices for boilers, when a reputable brand alternative such as Ravenheat is available?”

He continues: “We are confident that this new marketing campaign will help installers understand that they really can get true value for money by making the switch to a Ravenheat gas boiler. It is not just about price, although the saving is nice to have - it is also about quality, efficiency, performance, service and warranty. Understanding that Ravenheat boilers offer affordable quality will help installers make the switch from their usual brand.”

Ravenheat’s CS and WH ranges incorporate a range of features normally associated with higher priced models; including low energy consumption, easy to use touch controls, large visible temperature adjustment, and brass and premium branded components. They also boast excellent flow rates. Whilst the CS models come with a two-year warranty, the WH combi models offer peace of mind for seven years.

“More Installers are opening their eyes to the new opportunities that we present, as it makes upgrading to high efficiency boilers even more attractive and encourages replacement and not repair. Indeed, installers regularly comment that the inside of our CS and WH models look like an £800 or £900 boiler,” concludes Louis.

Ravenheat has always been renowned for providing quality and reliable heating and hot water solutions at affordable prices to the trade. To help push its latest campaign, the company will roll out a powerful PR and advertising campaign commencing December 2015.

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For further information on the CS and White Heat collections, visit www.ravenheat.co.uk or call 0113 252 7007.

Photocaption:

Pictured here; Ravenheat’s CS80 combi boiler that features the same industry-leading internal components of the more expensive brands.

Founded in 1987, Ravenheat is an independent boiler manufacturer with head offices, R&D and training facilities in Leeds and manufacturing operations in Verona, Italy. Over the years, the company has pioneered many advances in boiler technology, including the first-ever condensing boiler in 1996 and more recently, the award-winning Energycatcher™ that delivers savings on hot water. With full control over the design and production of products to the highest standards, Ravenheat continues to push the boundaries of energy efficiency by developing low-cost heat and hot water solutions, without the need to invest in expensive renewable technologies.

PRESS CONTACT:

Julie A. Garrido

Wentworth PR

Tel: 0161 973 6763

Email: julie@wentworthcomms.co.uk

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