Take the “Icky” out of Sticky With an Easy-to-Use Spray Wax

Eufora Int’l.’s New Details Dry Spray Wax™ Provides Texture and Volume to All Hair Types

San Diego, CA (October 2011) – Hair waxes are known for leaving hair feeling sticky and clumpy, but Eufora’s new Details Dry Spray Wax™ adds texture to all hair lengths without the “icky” side effects. The innovative formula utilizes Certified Organic Aloe Vera with other botanical ingredients to create a unique aerosol spray that adds dimension and volume to any hair type. An added bonus, the product is water soluble, it easily washes out with one shampoo.

Details Dry Spray Wax™ launches October 2011 and uses the perfect blend of botanical ingredients to provide a versatile styling product that can be used in a variety of ways. Use Details Dry Spray WaxTM on dry hair to add texture and dimension and perfectly “detail” precision cuts, long layers or short textured hairstyles, or use on wet hair to enhance wave and curl. The easy-to-use aerosol spray helps disperse the right amount of product evenly throughout hair, leaving it soft and manageable without a sticky, tacky product feel. flaky residue. Details Dry Spray Wax™ won’t cause build up or weigh down hair.

UNIQUE FEATURES AND BENEFITS
-Cranesbill Extract conditions while increasing elasticity and strength of hair
-Lemongrass Extract is rich in Vitamin A providing antioxidant benefits
-Rose Hip Extract provides Vitamin C for the maintenance of healthy hair
-Aloe Barbadensis Leaf Extract provides important nutrients and essential amino acids for healthy hair and scalp
-Sorbitol, a naturally derived humectant, moisturizes and conditions
-No artificial colors, fragrances or parabens

Where to Shop:  The suggested retail price is $21.50. For more information on where to shop, visit www.eufora.net.   

About Eufora
Since launching over a decade ago, Eufora has built a reputation for providing unique, top performance "People and Planet Friendly" products and is now one of North America's fastest growing salon professional brands. Eufora utilizes the most advanced botanical, vitamin and non-carcinogenic ingredients available with scientifically proven benefits to the hair, scalp and skin, as well as pure essential oils for a true aromatherapy experience. Cofounders, Don and Beth Bewley are proud to have created a company that provides products with unparalleled performance that respect the environment and your health. For more information contact 1-800-638-3672 or visit  www.eufora.net.

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CONTACT:

Mia West

619.501.2756

mwest@west-pr.com  

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