Futura Series: The World’s Most Intelligent Dishwasher
Miele launches next generation of high performance and exceptionally quiet dishwashers with an unprecedented performance guarantee.
Princeton, NJ - For over 82 years, Miele has been the global authority for dish and glass care. The world-renowned, tradition-rich appliance giant yet again achieves a breakthrough in engineering and design with its new Futura Series: ‘The World’s Most Intelligent Dishwasher.’ Driven by advanced German technology and inspired by the lives and needs of today’s homeowners, Futura brings easy adaptability, intuitive technology and legendary Miele quality into the kitchen.
“The Futura Series will revolutionize the entire dishwasher industry and make life in the kitchen much easier for our clients,” said Paul McCormack, spokesperson for Miele, Inc. “We claim this is ‘The World’s Most Intelligent Dishwasher’ given its brilliant engineering – both inside and out. Futura marries state-of-the-art sensor wash technology that measures load capacity and water quality with patented baskets that allow total flexibility, regardless if you’re loading heirloom crystal and china or oversized platters. Given our past and current track record of excellent performance and our absolute confidence in Futura, we’ve placed a money back guarantee for superior and quiet cleaning on every dishwasher.”
Multiple features and benefits prove the Miele Futura Series superiority. Supporting its claim are three strong tenets: Simply Smarter, Inner Brilliance and Designed for Life. The Miele Futura Series is designed for a life well lived. When it comes to design, engineering and innovation, the Futura exceeds expectations and is poised to revolutionize the industry.
Futura is ‘Simply Smarter’
Innovative without being complicated, the Futura is designed to seamlessly integrate into the lives of homeowners today.
The key feature for such convenience is Miele’s invention of the 3D Cutlery Tray. This breakthrough in design comes after Miele created and patented the first ever cutlery tray 25 years ago. The newly patented 3D Cutlery Tray puts the Futura Series light years ahead of the industry. Allowing the user to adjust the tray according to height, width and depth of kitchen tools. Large ladles, whisks and spatulas now fit effortlessly within the dishwasher and are brought to a perfect shine by Miele’s signature three, full-size spray arms.
“With the new 3D Cutlery Tray, our company is once again reinstating its claim to being the industry leader of innovation,” says Dr. Markus Miele, Managing Director and Co-proprietor of Miele & Cie. KG. “The time-tested features of the cutlery tray, invented and patented by Miele in 1987, have remained unchanged: Each item of cutlery is held separately, is thoroughly and gently cleaned and can be removed both conveniently and hygienically.”
The Cutlery Tray is also extremely adaptable, lending additional flexibility for loading the middle basket. The 3D Cutlery Tray is designed in sections so it can easily slide, side to side, allowing the middle basket to accommodate large stemware items. This added flexibility leads to one of Miele’s newest and key partnerships.
Recently, 250 year-old global leader in varietal-specific luxury crystal maker Riedel rigorously tested its glassware, running 1,500 cycles in a Miele dishwasher to simulate 20 years of wear. Independent laboratory results were scrutinized and Riedel
determined that Miele’s revolutionary Perfect GlassCare function, water management system and unique basket design delivered flawless performance. Globally, Riedel now exclusively recommends Miele dishwashers to maintain its fine crystal.
“Riedel’s luxury glassware requires regular, safe and effective cleaning to ensure maximized long-term quality and appearance,” Maximilian J. Riedel, CEO Riedel USA, explained. “Miele’s expert dishwashers offer superior results and have been proven to exceed standards required when caring for fine Riedel crystal,” he added.
The patented Miele 3D Cutlery Tray and the FlexiCare basket system ensure the safe and secure positioning of stemware in the middle and lower basket. The new Futura Series FlexiCare baskets are complete with removable inserts, right and left fixed and foldable spikes, single section cup ranks, height adjustable glass holders, bottle holders, foldable glassware rails and stainless steel GlideGuard extension rails that allow the baskets to easily glide out and in. So whether it’s a baby bottle, extra large cups, cutting board, serving platter or Riedel wine glass, the FlexiCare basket system adapts to the homeowners lifestyle and enables them enjoy gentle and thorough cleaning.
Futura has ‘Inner Brilliance’
Inside and out, the Miele Futura Series is simply brilliant and epitomizes intelligent design and precise engineering. The inner brilliance of Miele shines through in proprietary Miele technologies, sensors and integrated systems, ensuring a confidence of spotless cleaning every time.
“Starting from the inside, brilliant light from four built-in LED lights showers and outshines the competition,” McCormack notes. “Miele has two lights located in the upper door frame and two others strategically placed in the lower back section inside the dishwasher that fills the cavity with brilliant light allowing clients to clearly see if there’s available capacity for additional items to load.”
The LED lights have a maximum life of 20 years and Miele is the only manufacturer in the world to offer four LED illuminators.
When the dishwasher door is closed and the lights go dim inside, these intelligent machines get to work; automatically adjust water temperature, monitor room temperatures, drying times, rinse aid and so much more - to save not only time, but also water and energy. All Futura dishwashers are Energy Star qualified. Matter of fact, Miele exceeds 2012 Energy Star requirements by 25% for water consumption as the new Futura Series is 35% most efficient than previous generations with brilliant wash performance, guaranteed. Now that’s simply smarter.
Depending on the model selected, Futura dishwashers have 6-16 programs to manage washing virtually anything from crystal and china to pots and pans. Intuitive program selection and easy to use controls make selecting the right program and optional modes incredibly easy. To ensure prefect results, signature Miele electronics and AutoSensor technology constantly monitor the process so when the cycle is complete only perfectly cleaned dishes, glassware and pots remain.
Miele’s proprietary technology and inner brilliance shines with its unique Perfect GlassCare system, yet another reason why Riedel Crystal exclusively recommends Miele dishwashers when it comes to caring for its glassware. By mixing softened and tap water, the optimal mineral content is achieved and gentle, yet thorough cleaning is guaranteed.
For homeowners in need of an extra powerful cleaning option, Futura brings a new program option: Intensive. Perfect for cleaning large and heavily soiled items. Offering added flexibility, the consumer can select powerful cleaning in the lower basket, while still maintaining gentle cleaning levels in the middle basket.
Such power and intense cleaning comes with a reduction in cycle time with the Turbo option. When selecting Turbo, water pressure is increased along with temperature for faster cleaning results. While this is not available within the China & Crystal program to protect the contents, the Turbo option reduces cycle times by 30 percent.
For Miele, it is not enough to simply clean everything perfectly. The same standards and quest for Immer Besser, or Forever Better, applies to drying as well. With the new AutoOpen™ feature – a Miele exclusive feature – excellent drying results are ensured every time, even on plastics. The AutoOpen™ feature activates at during the drying process by automatically opening the dishwasher door just slightly in order to allow the hot and humid internal air to escape and mix ambient room temperature air to penetrate and circulate within the cavity. In addition to drying performance, the glasses and dishes cool down faster, allowing safe unloading which is even more convenient for the consumer.
“Miele performance is near legendary,” McCormack states. “Democratic polls of Miele dishwasher clients around the world, and specifically here in the United States, consistently give Miele the highest rating for cleaning effectiveness. Matter of reference, JD Power and Associates ranked Miele ‘Highest in Customer Satisfaction with Dishwashers’ in its 2010 Kitchen Appliance Satisfaction Study that surveyed more than 4,500 owners.”
Futura Dishwashers are ‘Designed for Life’
Miele recognizes homeowners today have busy lives that involve family, friends, work, entertaining and other critical responsibilities. Regardless of lifestyle, consumers often seek value and longevity when it comes to their major purchases. The superior functionality and built-in durability of Futura dishwashers are the hallmarks of smart design and indispensable solutions to real-world, everyday life situations.
Engineering and innovation are one component of Miele’s legendary quality. The Futura Series, like all other Miele dishwashers, is designed and produced exclusively in Germany, where the company was founded in 1899. For decades, Miele has consistently pursued and achieved excellence in its precision production which is a unique blend consisting of robotic and human hand. Vertically integrated, the majority of all components are designed and made by Miele in Germany including the signature and proprietary electronics, ensuring quality composition down to the very last microchip.
Additionally, to ensure quality, Miele rigorously tests each and every one of its dishwashers. Rather than selecting one out of every several hundred to quality test, every single Miele dishwasher is connected to a water and electrical supply and run through a quality cycle to ensure reliability and superior performance after installation in the customer’s home.
“In this age of marketing hype and advertising fluff, we understand that customers need true assurances that they are making a wise purchasing decision using facts and not ad jargon,” McCormack asserts. “As a family-owned company with a legacy of tradition founded on quality and innovation, Miele is committed to delivering total satisfaction to its consumers and to prove it we guarantee superior cleaning performance and virtually silent operation of all Miele dishwashers or we’ll refund the purchase price.” No other dishwasher producer that touts quiet operation boldly backs its products with such a confident and unprecedented offer – only Miele makes this guarantee.
To further Miele’s reliability promise to the consumer over the operational life of the appliance, select Futura Series dishwashers are RemoteVision™ enabled. RemoteVision™ proactively monitors appliances 24 hours a day, 7 days a week and reports any user faults or potential service problems to Miele’s service center. A fault code will either trigger an automated email (offering a corrective strategy) or analysis by a Miele technician who, if need be, will schedule a service appointment. Miele is the first appliance producer in the world to offer this revolutionary service, saving consumers the inconvenience of a service call and reducing downtime with their appliance.
A New Dimension of Clean
The Miele Futura Series is set to take the stage as ‘The World’s Most Intelligent Dishwasher.’ From its simply smarter features, including a breakthrough and patented 3D Cutlery Tray and FlexiCare basket design, Futura gives homeowners the convenience and customization they need and require to enjoy their lives and care for their dishes. It shines brilliantly with 4 built-in LED Lights and will carefully and completely care for your glassware with its Perfect GlassCare system. So whether you’re washing Riedel glasses or plastic, Miele will deliver wash performance and quiet cleaning every time. For decades, Miele has designed products for life. Not only are Miele dishwashers tested to last 20 years, they are designed to fit the individual needs of homeowners today. All the while, Miele continues to prove its commitment to the environment with vertically integrated manufacturing processes and sustainability built-in to all the products it produces.
“At Miele, our mantra is Immer Besser or Forever Better,” concludes McCormack. “To us, Forever Better is more than just a tagline, or something we reference – it’s a way of existence. And the Futura Series epitomizes that existence. We’ve leveraged over 80 years of dishwasher engineering knowhow to spark new innovative features, perfected past innovations and evaluate marketing needs to create what we believe is ‘The World’s Most Intelligent Dishwasher.’ As we launch this breakthrough, we’re excited to see the proof in the results to come from our valued and loyal customers, and those newly converted to the Miele brand.”
Futura Series dishwashers range from $1,249 to $2,849, retail price, depending on the model selected and are available nationwide through authorized Miele dealers and direct sellers only.
Julie McCrary
White Good
jmccrary@whitegood.com
717.278.0515
About Miele
Founded in Germany in 1899 with a single promise of Immer Besser a phrase meaning Forever Better, Miele has dynamically grown to become the world’s largest family-owned and operated appliance company with more than 16,600 employees, 12 production facilities, representation in nearly 100 countries and annual turnover of €2.83bn, approximately $3.62 billion (2009/10). As a premium appliance brand represented on all continents, Miele is steadfastly committed to the highest quality, performance and environmental standards. Miele’s range of exceptional consumer appliances includes: vacuum cleaners; laundry systems; rotary irons; dishwashers; built-in convection, speed and steam ovens; cooktops; ventilation hoods; refrigeration; wine storage and espresso/coffee systems. Additionally, Miele Professional (the commercial product division) offers dishwashers, washing machines, tumble dryers and rotary irons for commercial use as well as washer-disinfectors for medical, dental and laboratory applications. To enhance your experience and learn more about Miele, visit www.mieleusa.com, find us on Facebook at www.facebook.com/mieleus, watch us on www.youtube.com/mieleus and follow us on Twitter @MieleUSA.
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