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Branding Expert Christopher Johnson Shares His Opinion on Apple’s Grand Plan for Beats Electronics

Apple recently announced that it was in the process of acquiring Dr. Dre’s Beats Electronics for $3.2 billion. Until now, Apple has been buying startups at a price lower than what they claim to be offering for Beats. Branding expert Christopher Johnson, CEO of Whitehorn Group in New York says, “Given the scale of Apple’s offer for Beats, it may become their biggest acquisition to date. Apple has historically bought companies that are largely unknown to consumers, who produce new technology that can enhance their products -- not existing consumer brands. So this is important and interesting

Will Apple Soon Unveil the iWatch?

Leading Branding Expert Christopher Johnson Shares His Insights on Wearable TechnologyApple’s acquisition of the startup called LuxVue has revived the perpetual rumors of an impending iWatch introduction. LuxVue is a developer of micro-LED displays. The company is not well known but before the acquisition, LuxVue managed to gain $48 million from investors. It has also filed for eight patents related to LED displays and other technologies. Apple hasn’t yet formally confirmed the acquisition, which is not surprising since the company has always been secretive. Leading branding expert

Big Data Means Big Opportunity for Streaming Content Providers

Branding Expert Christopher Johnson Explains Why Data Drives Creativity for Digital-First ProgrammingWhenever you click on your computer mouse, or press a button on your smart devices or switch channels on your digital TV, you leave behind a digital trail. Our actions create a large amount of data that can be collected and analyzed—this practice is Big Data. Netflix, which is the largest provider of commercial streaming video programming, does this on a grand scale. The company tracks the choices its customers make while streaming content such as when someone chooses to pause, forward,

Silicon Valley Stands For Innovation

Branding Expert Christopher Johnson Explains How Silicon Valley Has Become a Cultural BrandThe name Silicon Valley was coined in the early 70’s by California businessman Ralph Vaerst, and then further popularized in the 80s by companies such as IBM, Apple and Microsoft. While the term originally referred to the concentration of silicon chip manufacturers in the area south of San Francisco, it eventually grew to represent the dynamic technology hub that formed in the region. Leading branding expert Christopher Johnson says, “Now, Silicon Valley is rapidly evolving to become a brand that

Holcim Switzerland Acquires France’s Lafarge

Branding Expert Christopher Johnson, Shares His Opinion On Why Increased M&A Activity in Europe May Signal the Beginning of a Global Economic RecoveryTwo European cement giants have agreed on a $50 billion merger deal that would in effect create the world’s largest construction material group. Holcim (HOLN.VX) of Switzerland struck the deal to buy France’s Lafarge (LAFP.PA) in a tie-up that would see Lafarge shareholders receive one Holcim share for every Lafarge held. On the other hand, Holcim investors will get 53 percent of the new group. The newly merged organization will be based in

The Oscars Place Brands On Center Stage

Christopher Johnson, CEO of Branding Firm Whitehorn Group, Shares His Opinion On Why The Oscars May Soon Rival The Super BowlThe Oscars 2014 was memorable given that it clocked 43.7 million viewers, according to ratings from The Nielsen Company. That means that the Ellen DeGeneres-hosted show had the biggest audience of any Academy Awards since the year 2000. Only, the NFL playoff games have been known to attract such a large number of viewers in a single day. Some analysts claim that the huge audience tuned in for the show because of Ellen’s dynamic personality. Christopher Johnson, CEO of

Christopher Johnson, Veteran Branding Expert & CEO of Whitehorn Group Joins Branding Magazine as Contributor

Whitehorn Group announced today that branding expert and thought leader, Christopher Johnson is joining Branding Magazine as an Expert Branding Contributor. He will regularly provide education and information to the influential publication as a top professional in the branding business. Mr. Johnson will continue his current independent work leading worldwide branding and business strategy initiatives for celebrities, corporations and products. "Christopher Johnson's depth of experience, his creativity, intellectual curiosity, and experience make him a great choice as an Expert Branding

Super Bowl Commercials 2014 - The Good, The Bad and The Ugly

Christopher Johnson, CEO of Branding Firm Whitehorn Group Shares His Opinion on Which Brands Scored or MissedSuper Bowl commercials are among the most expensive in the world mainly because of the mass audience the game attracts. Millions of people in America and around the world tune in every year to watch the game and major brands invest heavily to get a spot on air. In fact, many people watch the games just for the commercials. Christopher Johnson, CEO of branding firm Whitehorn Group in New York says, “A number of brands have achieved a permanent place in American cultural history by

2014 GRAMMY Awards Showcases Celebrity Brands

Christopher Johnson, CEO of Branding Firm Whitehorn Group Shares His Opinion On Why Lorde’s Originality and Pharrell Williams’ Hat Are Good Signs For The Music BusinessBy now it’s not news that the music business is struggling to find its future in the digital age. Apart from Tailor Swift’s hilarious head banging, there were other significant moments at this year’s GRAMMYs that indicate hope may indeed be on the horizon. Christopher Johnson, CEO of branding firm Whitehorn Group in New York says, “What I found most interesting about the 2014 GRAMMY Awards was the support for authenticity --

The Effect of Bridgegate on Chris Christie’s Political Brand

Christopher Johnson, CEO of Whitehorn Group, Shares His Opinion on How Christie Can Retain His Hopes for the Whitehouse in 2016Chris Christie has always portrayed an image of a straight shooting-politician who is never afraid to say what is in his mind. He often shouts down hecklers in political rallies, with critics branding him a political bully. However, his willingness to cross the political divide for the sake of regular people has earned him praise from both Democrats and Republicans more than a few times. Generally, he has avoided petty politics that only serve an idea and that do

The War On Christmas And Consumer Brands

Christopher Johnson CEO of Whitehorn Group Shares His Opinion On Why All Holidays Matter In Our Increasingly Diverse WorldMost of us have heard about the War On Christmas, especially this year. Although it has been brewing for the past few years, it has become increasingly apparent this is an escalating public argument. The focus is on whether we should all wish each other a Merry Christmas or just simply Happy Holidays. Something increasingly worth considering, since we may not always know how another person’s family truly celebrates this joyous season.  Christopher Johnson, CEO of

THE HIP HOP BRAND IS EVOLVING TO KEEP PACE WITH CULTURAL CHANGES

Christopher Johnson, CEO of Whitehorn Group Weighs in on How Hip Hop Has Embraced a New Generation that is Mostly Pro-GayLast week, famous radio DJ Mister Cee of HOT 97 in New York came out as gay on air to Ebro Darden the program director, turning what many assumed would be his disgraceful resignation into a personal victory and a watershed moment for the genre. “The truth will set you free,” he said. “As a branding expert and a life-long hip hop fan, I also can relate because like Mister Cee, I am also gay.” Says Christopher Johnson, CEO of Whitehorn Group. “Mister Cee’s “Truth”

PRODUCT BRANDING AND CELEBRITIES: FRAGILE ADVERTISING OR LIGHTNING IN A BOTTLE?

Christopher Johnson, CEO of Whitehorn Group, weighs the pros and cons of big name endorsementsNew York, NY. May 23, 2013--The news goes like this for two high profile and potentially rewarding arrangements: Lil Wayne, the famous rapper, had signed a multi-million dollar endorsement with Mountain Dew, part of PepsiCo. Another sponsorship was established between Reebok and rapper Rick Ross. Recently, Wayne performed vulgar lyrics on Emmett Till, “the African-American teenager whose 1955 torture and murder in Mississippi for supposedly whistling at a white woman helped foment the civil

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