Big Data Means Big Opportunity for Streaming Content Providers

Branding Expert Christopher Johnson Explains Why Data Drives Creativity for Digital-First ProgrammingWhenever you click on your computer mouse, or press a button on your smart devices or switch channels on your digital TV, you leave behind a digital trail. Our actions create a large amount of data that can be collected and analyzed—this practice is Big Data. Netflix, which is the largest provider of commercial streaming video programming, does this on a grand scale. The company tracks the choices its customers make while streaming content such as when someone chooses to pause, forward,