The Oscars Place Brands On Center Stage

Christopher Johnson, CEO of Branding Firm Whitehorn Group, Shares His Opinion On Why The Oscars May Soon Rival The Super BowlThe Oscars 2014 was memorable given that it clocked 43.7 million viewers, according to ratings from The Nielsen Company. That means that the Ellen DeGeneres-hosted show had the biggest audience of any Academy Awards since the year 2000. Only, the NFL playoff games have been known to attract such a large number of viewers in a single day. Some analysts claim that the huge audience tuned in for the show because of Ellen’s dynamic personality. Christopher Johnson, CEO of