Super Bowl Commercials 2014 - The Good, The Bad and The Ugly
Christopher Johnson, CEO of Branding Firm Whitehorn Group Shares His Opinion on Which Brands Scored or MissedSuper Bowl commercials are among the most expensive in the world mainly because of the mass audience the game attracts. Millions of people in America and around the world tune in every year to watch the game and major brands invest heavily to get a spot on air. In fact, many people watch the games just for the commercials. Christopher Johnson, CEO of branding firm Whitehorn Group in New York says, “A number of brands have achieved a permanent place in American cultural history by
