Holcim Switzerland Acquires France’s Lafarge

Branding Expert Christopher Johnson, Shares His Opinion On Why Increased M&A Activity in Europe May Signal the Beginning of a Global Economic RecoveryTwo European cement giants have agreed on a $50 billion merger deal that would in effect create the world’s largest construction material group. Holcim (HOLN.VX) of Switzerland struck the deal to buy France’s Lafarge (LAFP.PA) in a tie-up that would see Lafarge shareholders receive one Holcim share for every Lafarge held. On the other hand, Holcim investors will get 53 percent of the new group. The newly merged organization will be based in