Silicon Valley Stands For Innovation

Branding Expert Christopher Johnson Explains How Silicon Valley Has Become a Cultural BrandThe name Silicon Valley was coined in the early 70’s by California businessman Ralph Vaerst, and then further popularized in the 80s by companies such as IBM, Apple and Microsoft. While the term originally referred to the concentration of silicon chip manufacturers in the area south of San Francisco, it eventually grew to represent the dynamic technology hub that formed in the region. Leading branding expert Christopher Johnson says, “Now, Silicon Valley is rapidly evolving to become a brand that