Wicked Quick Clothing Announces Partnership With Ford Motor Company on Exclusive Classic Muscle Car Shirt Designs
PORTLAND, OR (July 20, 2010) – Motor-centric lifestyle apparel brand Wicked Quick is proud to announce today their new deal with Ford Motor Company to create a series of premium tops featuring a new take on beloved muscle cars of the 1960’s and 1970’s. Through styling, fit, washes and graphic treatments, Wicked Quick will offer a fresh interpretation of this classic time in American history.
Wicked Quick CEO and Founder Tarran Pitschka created the premium lifestyle apparel brand around the concept “Built for Speed,” which combines sophisticated graphic toughness conveying speed, rebellion and attitude with American-made, hand-sewn basics that fit and feel great. Prior to launching Wicked Quick in 2003, Pitschka worked with Ford Motor Company as a Senior Product/Graphic Designer from 2000 – 2002, and designed the Ford Racing Logo now used worldwide in NASCAR, Rally and the NHRA, and designed and produced their executive racing collection. He also created the logo mark for the Harley Davidson/F-150 truck and other badges, as well as product and display cases for all of Ford’s brands at various auto shows.
Pitschka approached Ford Motor Company with his idea to fuse key models from Ford’s muscle car legacy with Wicked Quick’s American-made, quality goods that reflect the world of speed. The partnership between Wicked Quick and Ford Motor Company will focus on the 60’s and 70’s muscle car era, when horsepower combined with affordability ruled. The badging, the styles of the cars and the timeless attitude they bring will be highlighted on Wicked Quick garments in a unique and contemporary way. The Mustang, Mustang GT, Mach 1, Boss 302 and Cobra Jet are some of the iconic vehicles gracing this line of short and long sleeve tees, thermals and hoodies available this Holiday 2010 season at select specialty and department stores nationwide.
“Professional and non-professional drivers and riders have really connected with our brand,” says Tarran Pitschka, CEO and Founder of Wicked Quick. “True fans of the 60’s and 70’s era muscle cars from Ford will appreciate our interpretation, and younger fans of speed will gain a new respect for the past.”
“Wicked Quick celebrates things that matter to us here at Ford: Quality, attitude and fast, sexy cars,” comments Elena Ford, Director of Global Marketing Sales and Service at Ford Motor Company. “These muscle cars are an integral part of Americana, and we’re excited to have Wicked Quick apply their premium washes and design treatments to showcase these icons with an updated and unique point of view.”
Global automotive industry leader Ford Motor Company is based in Dearborn, Michigan, with 80 plants worldwide and approximately 176,000 employees. Founded by Henry Ford and incorporated on June 16, 1903, the company began to aggressively go after the mid-size muscle car and youth markets in the late 60’s when they fitted the Mustang with a 428 Cobra Jet V-8 engine. Ford powered forward in 1969, releasing more high performance Mustangs that have made the history books: The Boss 302, Boss 429, Mach 1 and Shelby in both GT 350 and GT 500 form. Mustang is one of very few 60’s nameplates who have continued in production uninterrupted, and Ford reinvigorated the brand in 1982 with a new High Output 302-cid V-8 engine, marking the Mustang’s resurgence as a major player in the American high-performance market.
For more information, visit: www.wickedquick.com
About Wicked Quick
A premium lifestyle apparel brand with deep roots in the racing world and tailored around the “Built For Speed” concept, Wicked Quick combines sophisticated graphics, washes and treatments that convey speed, rebellion and attitude. Dedicated to making clothing that feels and fits as good as it looks, Wicked Quick embodies the independent spirit with quality, American-made goods. They are currently available in top specialty lifestyle accounts including Nordstrom, Metropark, Harley-Davidson dealerships and the Hard Rock Hotel & Casino in Las Vegas. For more information: www.wickedquick.com.
About The Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 176,000 employees and about 80 plants worldwide, the company’s automotive brands include Ford, Lincoln and Mercury. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com.
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