Wild Ophelia Announces National Distribution at Walgreens
The Next Generation of American Chocolate Revolutionizes the Local Candy Aisle
(CHICAGO, IL) September 27, 2013– Wild Ophelia founder and chocolatier, Katrina Markoff, announces the availability of Wild Ophelia at Walgreens nationwide. Setting itself apart as the Next Generation of American Chocolate, Wild Ophelia proudly brings the local artisanal American farmers and food artisans from across the country to your local candy aisle. Wild Ophelia’s quest is to educate and promote farmers and local food artisans through chocolate and uses a diverse range of high quality typically American ingredients that are sustainably grown.
Wild Ophelia is the latest creation from Katrina Markoff, founder of Vosges Haut-Chocolat and recognized "chocolate revolutionary" by Food & Wine magazine. She launched Wild Ophelia to bring unconventional American inspired chocolate creations mainstream and revolutionize the local chocolate aisle. With an emphasis on traceability, the back of each chocolate bar tells the story and origin of each ingredient.
"Our chocolate is geared towards new tastes and attitudes. The trends seen in Wild Ophelia are the future of chocolate: becoming a part of the American farmer and food artisan movement, knowing food’s origins, and desiring a unique eating experience. There is a revolution occurring in our food industry; more people crave a direct connection with their food. The consumer cares about sourcing, buying local, getting fresh ingredients, eating well, recycling, going to farmer’s markets, and shopping natural and organic. She looks forward to finding natural and organic products at her local drug store or grocer. The time is now to introduce a new chocolate experience to the mainstream."
- Katrina Markoff
Wild Ophelia is a uniquely American brand featuring all-natural and often organic ingredients sourced from small farms and food artisans with a strong female focus. She is the symbol of a free spirited entrepreneur, a positive influence and role model. These new chocolate bars tell an American story, and bridge the divide between the local, American farmer's movement and chocolate. Flavor combinations incorporate the American story, such as BBQ Potato Chips, Beef Jerky and Peanut Butter Banana and are unexpected, yet approachable. Wild Ophelia supports farmers and artisans whose processes can ultimately help even our most fragile contributors, our honeybees. In addition, discerning palates demand healthy alternatives to the sea of artificial flavors and ingredients in traditional chocolate. It is Wild Ophelia’s mission to educate this new generation of chocolate explorers who want more local, better food options. Wild Ophelia believes this new type of chocolate with American roots should be accessible to all and provides the opportunity for everyone to enjoy good ol’ American flavors in a different way.
Wild Ophelia is available at Walgreens nationally in the chocolate aisle starting this month in unique chocolate bar flavors such as Peanut Butter and Banana, Beef Jerky, BBQ Potato Chip, New Orleans Chili and Sweet Cherry Pecan. Wild Ophelia is also available at retailers such as Whole Foods, Wegmans and HEB markets.
Visit www.WildOphelia.com for more information.
Media Contact:
Natalie Markoff
natalie@themarkoffgroup.com
646.688.5254
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