William Hill – launching in Scandinavia, preparing for the market to be de-regulated

The UK’s leading fixed odds bookmaker, William Hill, today announced that it is preparing for future de-regulation of the Scandinavian gaming market with by targeting it’s on-line betting and poker products to the Scandinavian punter.

“We have a very good relationship with the Scandinavian player and an international reputation for service and integrity in lots of different markets. As William Hill is looking for the serious punter, the Scandinavian introduction is of course a natural decision for us to take,” says Peter Nolan, Head of Interactive Gambling at William Hill. The Scandinavian market has always been of interest for international gambling operators and with William Hill managing a business up to ten times larger than any of the national operators, the UK leader is now positioned to offer an competitive alternative for the Scandinavian punter. William Hill has today 2200 betting shops, an extensive poker and casino portfolio plus one of the largest telephone betting services in the world. The group is preparing to become a locally, licensed operator when the de-regulated market is opening up. “We know our business with a history of over 70 years. Our approach is to become one with the territory and to become a local and legalized operator. We have a friendly attitude to the changing atmosphere in e.g. Sweden and looking forward to have Svenska Spel as member of the poker family.” Peter Nolan continued. Founded in 1934, William Hill is one of the best-known names in the UK betting industry. As one of the leading providers of fixed odds bookmaking services, William Hill is offering odds and taking bets on a wide range of sporting and other events, as well as offering Amusement with Prizes machines and Fixed Odds Betting Terminals in licensed betting offices and operating online casino and poker sites, an interactive TV channel and greyhound stadium. William Hill is a market leader in all major betting channels in the UK with an established international presence through its online businesses.