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uyers no longer have to wait for a catalogue issued once or twice per year or a monthly visit from a field sales rep to make their buying decisions. They can engage with a company when and how it suits them. Those businesses who listen carefully and adapt their business processes to offer choice and efficiency in the ways customers need to interact with a business will hold the key to future success.
Robert Williams
We’ve seen ambitious wholesalers with successful traditional field sales team adapt their internal processes to work in unity with the online opportunity and are creating exciting new sales opportunities.
Robert Williams
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New Online Store for Fashion Brand MARQUES’ALMEIDA

Magento silver solution partner Williams Commerce  are delighted to announce the online launch of womenswear fashion brand MARQUES’ALMEIDA’s new ecommerce store. MARQUES’ALMEIDA  first launched in April 2011; they won the LVMH Prize 2015 (an annual prize created by the LVMH Group to honour and support young fashion designers around the world), the British Fashion Award for Emerging Womenswear Designer 2014, and have also been awarded NEWGEN sponsored by Topshop support from the British Fashion Council since

Watersports World Launch B2B Trade Site on Magento

Magento Silver Partner Williams Commerce  are proud to announce the launch of Watersports World new B2B Trade website built on Magento. The parent company of Watersport World  was established back in 1969 and now, over 40 years later, they continue to thrive as distributors of premium watersport equipment in the UK and Ireland.  Their passion for the brands that they represent combined with their vast knowledge of water sports makes them a leading supplier across their industry. The Watersports World team chose

How Ecommerce is Redefining Traditional B2B Sales Roles

For the past five years we’ve helped proactive wholesalers large and small embrace online ecommerce as they cater to the demand of their trade customers, many of whom prefer the digital convenience of placing bulk orders online 24/7.We read with much interest recently the Forbes article titled ‘Death of a (B2B) Salesman’ [1]  dated 15th April 2015.  The article reveals forecasts from Forrester that predict 1 million U.S B2B salespeople will lose their jobs to self-service ecommerce by 2020. It’s part of a wider topic we’ve been discussing here at Williams

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